One of my favorite things about New York City is, of course, its diversity.

This morning, while walking back home from my daily pilgrimage to get coffee and papers, I saw my local Halal-food vendor on the corner of 27 and Lexington, and realized -for the first time- that his cart is sporting one of those Telemundo/Mun2 umbrellas. While reaching for my purse to get my camera (I didn’t have it on me) a taxi stopped right by the food cart and, shockingly, I realized it was also sporting a Mun2 logo on top!

I could not help but stop to chat with both gentlemen, the cab driver and the halal-food vendor (I know: I gotta get myself a job). Do you guys know what Mun2 is? I asked. At first, they both looked at me in astonishment, wondering what the hell I was doing there and why I cared about such a thing. They both looked alternatively at the taxi cab and the umbrella and finally said ‘no,’ they really didn’t know what Mun2 was. (The halal-food vendor said the umbrella is real useful during these warm days though).

Oh well, after all, neither the Pakistani cab driver nor the halal-food vendor are among Mun2’s target audience, so I guess the outdoor effort is still good for people who are idle enough like myself to notice it.