Daily Archives: August 1, 2007

Viva ‘el’ créativité y ‘la’ marketing!

What happens when a Seattle-based chain of French kitchenwear stores partners with an Oklahoma-born chef specialized in “authentic” Mexican cooking? … You end up with a cookware collection called “Viva la Mexico” [sic]. Not Vive le Mexique! nor ¡Viva México! … Continue reading

Posted in Food, Marketing & Advertising | 3 Comments