Now that minorities are the majority in lots of places and the U.S. Census keeps insisting Hispanic is a race, K-mart is hoping to undergo a multicultural make-over with a series of “ethnic-looking” dolls.
According to BusinessWeek, though black and Hispanic dolls have been around for a long time, the newer incarnations “try harder at authenticity, rather than simply tinting the hair and skin from “white” dolls.” (I wonder if this means they speak with an accent, eat funky food, and go out to protest against immigration laws.)
The new dolls, which will roll out in full next month, are supported by an advertising campaign in the store’s circulars and designed to appeal to black, Hispanic and Asian parents.
(In the photo: Amazing Allysen -Ethnic. $99.99, which according to the retailer’s Web site, can interact with girls through a system of voice recognition)