Day: September 5, 2007

How I went from ‘this’ to Forbes billionaires list

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Ever wonder how the world’s richest man made his first million? Why his father fled Lebanon and settled in Mexico? What he looked like at age 6?

Well, you can get these -and many more- fun facts on Carlos Slim’s brand new Web page, www.CarlosSlim.com, a comprehensive site featuring everything you ever wanted to know about the Mexican tycoon, who recently beat Bill Gates as the world’s richest man.

According to the site, one of Slim’s latest philanthropic projects is a program to donate 250,000 laptop computers to Mexican schools and libraries by the end of the year. Perhaps Mr. Slim would want to throw a few extra pennies and have his page translated into English, I mean so most of us can get part of the thrill… (Mr. Slim’s Web page is currently only available in Spanish.)

Oh, and by the way, I wouldn’t mind being considered for the gig.

Forget abuelita… Latinos teach you how not to cook

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Marketing has mysterious ways of turning traditions into sales pitches. But Kraft’s latest Latino-targeted effort is a bit of a stretch.

The food and beverage giant has tapped former Timbiriche and telenovela actress Bibi Gaitán for its latest marketing gimmick ‘De mamá a mamá’ (From mother to mother), a program designed for busy Hispanic mothers who “go through a constant negotiation between their new lifestyle in the U.S. and their family traditions.” And here’s where the thing gets tricky: While stressing the importance of recipes taught “by abuelita,” Kraft focuses its pitch on quicky meals: Oscar Mayer hot-dogs and Ritz crackers… mmm!

But wait! For the more complex cook, there is Macaroni & Cheese dinners, accompanied by delicious Jell-O snacks, something Kraft calls “smarter food choices,” without blinking.

And just in case you are wondering what’s Hispanic about all this, Bibi shares her secret for a perfect family gathering: setting up an indoors pic-nic while enjoying Oreo cookies with, what else?, café con leche. Ay, ay, ay!