Hispanic marketing 101: How to order a tequila

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Want to become a top sales executive for the nation’s largest Spanish-language TV network but don’t speak Spanish? Worry no more: Univision’s CEO, Joe Uva, has some advice for you.

In an interview yesterday with Advertising Age’s Andrew Hampp, about the appointment of David Lawenda as Univision’s new ad sales chief, Mr. Uva shared with the writer what he thought was one “key phrase” the non-Spanish-speaking executive should know to succeed in his new role: “Un tequila por favor.”

Ay, ay, ay!

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5 Responses to Hispanic marketing 101: How to order a tequila

  1. How stupid! Everyone knows the key phrase is, “Uno cerveza!”

  2. Adrian Perez says:

    How embarassing for Univision. They hired an illiterate drunk. Maybe he’s the guy on the condom ad from a few days ago?

    Adrian
    http://www.calmagazine.com

  3. Lisa says:

    Que pena!!!!!!!!

  4. Carlos Sanchez says:

    Por eso mismo la cadena es una lástima y una verguenza para los Hispanos pensantes en los E.U.

  5. Jorge says:

    And why is this a story? There are people at the hispanic advertising agency I work for that don’t speak Spanish. You got a problem with that? I’m the writer, it’s my job to know Spanish because I’m the one writing “Celebra el Mes de la Herencia Hispana” crap. If you’re a salesman, you don’t need to speak Spanish.

    Jesus Fucking Christ. It’s bad enough that mainstream advertising agencies don’t want to hire latino writers who are not native English speakers, now I see the same fucking bigotry from the Hispanic community. So fucking typical.

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