The bloggosphere has been flooded with views and news about CBS’ upcoming drama Cane, which debuts this Tuesday and tells the story of a Cuban-American family that runs a rum and sugar business in South Florida. Think the Sopranos meets Destilando Amor.
Some of the bloggers’ complaints have to do with potential misconceptions about Cuban-Americans (no, not all of them are members of the mob running a fishy business). Others are still fuming at CBS for not making a little effort to find Cuban actors (Jimmy Smits and Rita Moreno are Puerto Rican, damn it!).
Still, my favorite Cane feature is the mojito-flavored print ad the network ran in the Sept. 7 issue of Rolling Stone magazine (above). The flavor strip, designed to taste like a lime mojito sans alcohol, comes in a tamper-resistant packet and pitches the imaginary Duque Rum.
“We are always looking to stretch the boundaries of traditional advertising by finding creative ways to market our prime-time series,” George Schweitzer, president of CBS Marketing Group told the New York Post.
I wonder what an ad for Ugly Betty would taste like…