Monthly Archives: September 2007

Forget abuelita… Latinos teach you how not to cook

Marketing has mysterious ways of turning traditions into sales pitches. But Kraft’s latest Latino-targeted effort is a bit of a stretch. The food and beverage giant has tapped former Timbiriche and telenovela actress Bibi Gaitán for its latest marketing gimmick … Continue reading

Posted in Marketing & Advertising, Pop culture | 1 Comment

Marketers discover Hispanics’ love for grilling

Thank God we have market research, because without it we would miss out on very important information, such as the fact that U.S. Hispanics own more charcoal grills than non-Hispanics: 76% compared to 50% This according to the Hispanic GrillWatch … Continue reading

Posted in Marketing & Advertising | 2 Comments