For all the money, work and marketing efforts involved in the promotion of small businesses, Mexican mom-and-pop shops have lots to teach the average world-wide entrepreneur.
Don’t have a lot of money to put up a sign outside your shop? No problem! just have your 6-year-old niece do it for you… Is it too long? Why worry? just split it in half… What about a hyphen? Who the hell cares?
Who wouldn’t want to patronize such a creative tailor?
Photo: Laura Martínez, Morelia (2008)