One thing you have to know about Mexicans is that we don’t take ourselves too seriously… Oh, and that we are simply the best when it comes to naming our small businesses.

Here’s La Taqui-Cardia, an aptly named taco joint located next door to -what else?- Mexico City’s Cardiology Hospital.

How else would you market a taquería in such a neighborhood?

Photo: Jimena Bermúdez, Mexico City