Wonder what the new generation Latinos are all about? Look no further than the most recent research by Creative Artists Agency (CAA) and The Intelligence Report, which concludes marketers must address these kids’ “bi-dentities” to better market their wares (i.e. fattening sodas, junk food, bad music, etc.)

“It’s a mix-and-match lifestyle… It’s the same as the person who orders a hamburger but with jalapeños,” CAA Christy Haubegger told Brandweek magazine.

Well, I guess as I approach my 40th birthday, I am no longer a member of this so-called new generation. Besides, if I were to express my “bi-dentity,” food-wise, I’d rather go for a crepa de huitlacoche. Jalapeño burgers don’t do the trick.

Ay caramba!