And speaking of risky behavior and Hispanic teens, the Office of National Drug Control Policy’s National Youth Anti-Drug Media Campaign, has just launched a series of Spanish-language PSA’s targeting parents and urging them to talk to their kids about the dangers of marihuana.
Some of the ads, executed by The Vox Collective, are pretty cool in that they challenge the notion, and stereotype, of a conventional drug dealer. Take the above print ad, in which a geeky-looking boy tells parents what they do not want to hear about prom night: “Last night I offered some marihuana to your daughter.”
Well, at least he’s not talking about the four or more partners doing you-know-what.
