Hispanic marketing is a wonderful thing.

Wordlock(R) Inc., a company you’ve never heard of, this week announced the launch of a “culturally relevant” lock; one that embraces “cultural diversity” by introducing the industry’s first combination Spanish-language padlock.

Instead of using ABCDEF etc., the new combination uses … mmm ABCDEF (pronounce these with a Spanish accent), simply because Hispanics have a tremendous purchasing power and therefore we must cater to them! Here’s the the pitch in their own words:

“The locker combinations include four- or five- letter words that can reflect personal interests such as: D-U-L-C-E, V-I-D-A, and friends’ names like L-U-I-S-A.”

And that is because Luisa, in English, is so very different from Luisa in Spanish. See? You gotta understand the difference. Otherwise, you’re just an insensitive, narrow-minded marketer.

Shame on you!