I love the defenders of animal’s rights, mostly because while everybody is discussing a bunch of boring stuff, they’re putting their marketing minds at work. The People for the Ethical Treatment of Animals (PETA) this week presented an unusual marketing pitch to the U.S. government: Rent us space on the fence for billboards warning illegal border crossers there is more to fear than the Border Patrol.
The message -in English and Spanish- reads:
“If the Border Patrol Doesn’t Get You, the Chicken and Burgers Will — Go Vegan.”
Why didn’t I ever look at it this way? This is the perfect pitch, on the perfect spot, and right on target: Why risk your life to come here, the cradle of the McSkillet, and leave behind a healthy life of tortillas, beans, rice, tomatillo and cilantro? It just doesn’t make sense!
And while we’re on the subject of vegan stuff, I may add something about avoiding polleros, but I guess they already thought of that.