Wondering what Latinos are planning to do with our trillion dollars worth of purchasing power?… We’re buying Latin-themed teddy bears!

Looking to tap into our allegedly HUGE economic potential (even if most of us are out of work) the Vermont Teddy Bear Company not only has launched a Spanish-language Web site, but is now pitching its very own Hispanic-targeted teddy bears, because -you know- Latinos love to give each other Latin-themed gifts.

“In addition to our line of over 100 bears for hobbies, occupations, sports and Valentine’s Day, we developed a Mamacita Bear, Papi Chulo, El Amante with an AMOR tattoo, a Te Amo bear and a Latin Lover bear,” Irene Steiner, marketing manager for Vermont Teddy Bear, told Portada magazine.

Alas, these bundles of furry, Latin joy don’t come cheap: Osita mamacita sells for as much as $69.95, while leather pant-wearing Latin Lover (my personal favorite) is “only” $79.95. But that’s OK, I guess. We’ve got the love… and the dough!