Forget about Absolut Vodka and Burger King’s Texican Burger, the makers of Don Tacos have found a culturally-relevant (and insanely amusing) way to pitch “Mexican” food to the Japanese, with church and zapatería included.
Watch, wear your sombrero, take a bite and have fun!
July 24, 2009 at 8:51 pm |
Culturally relevant marketing has to aim at the customer (buyer) not to necessarily stress the roots of the product.