Day: August 10, 2009

Wear These Kicks. Unleash the Charro Inside You

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And just when I thought Latino celebrities were all hung up into lotions and perfums, Pepe Aguilar is coming forward to show us there is yet one more thing Hispanic famous people can do to boost their wallets appeal among their fans.

The five-time Latin Grammy winner this week announced that he will be launching his very own “Signature Men’s Shoe Collection”, which according to a very entertaining press release:

“[…] incorporate the latest trends in materials, colors, shapes and detailing, all with Pepe’s 100% hands-on approach and keen eye for every detail.”

Oh, and did I mention these are just perfect from jumping on and off your horse as you please!

¡Ajúa!

Time to Help Hispanic Seniors Navigate Medicare

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Ah… the wonders of marketing!

In an effort to promote a free seminar on Medicare to Hispanics seniors, the ever-creative minds of United HealthCare are combining a series of educational talks with a session of Zumba, the Latin-infused fitness program that blends the rhythms of salsa and rumba… because there is nothing like a tough, sweaty, cardiovascular salsa-infused exercise routine to help senior citizens navigate this country’s surreal health-care system.

Note to Hispanic seniors: To attend the seminar, you are required to wear sneakers (i.e. tenis, not ball-room dancing shoes) and hopefully be healthy enough to endure hours of aerobic workout.

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