Monthly Archives: December 2009

The Top Ten Reasons Why Everyone Should Spend New Year’s Eve in Mexico City

Posted on December 30, 2009 by

Starting today, you will notice this blog will not be updated daily, simply because this blogger has decided to take a well-deserved break from unemployment underemployment. And where better to do so than in the land of eternal sleeping, drinking … Continue reading →

Posted in Personal, Why I Love Mexico | Leave a comment

Stop Wracking Your Brain. Good Copy -and Strong Visuals- Will Have Latinos Buy your Stuff

Posted on December 28, 2009 by

Forget Verizon’s mariachis, Kellogg’s Touch of Honey or Absolut Vodka’s re-drawn borders. Here is a great example of how a good visual -and a kick-ass name- will have Latinos run and buy your product, without spending a fortune on media … Continue reading →

Posted in Marketing & Advertising, Pop culture | Tagged , | 2 Comments

Hurry! You Can Still Buy Your Hispanic-Themed Christmas Gift Online

Posted on December 24, 2009 by

Lil’Hugs Hispanic Doll is not only still in stock, but she can be yours for only $14.95 at Amazon.com. For reasons I yet have to understand, snuggly Lil is pitched by her creators as a “Hispanic Doll.” I guess it’s … Continue reading →

Posted in Marketing & Advertising | 1 Comment

And Just When You Thought Hispanic Media Couldn’t Sink Any Lower…

Posted on December 21, 2009 by

Target Style magazine, a title I’m not rushing out to buy, had the “brilliant” idea of body painting Niurka Marcos with the colors of the U.S. and Cuban flags… Why? may we wonder… To “Raise awareness about 50 years of … Continue reading →

Posted in Print media | 3 Comments

Univision’s ‘Special Correspondent’ Grills President Obama on the Chimney Issue

Posted on December 20, 2009 by

Grammy-award winning singer and member of Univision’s Board of Directors, Gloria Estefan, this week sat down with President Obama to discuss some of the most pressing issues concerning U.S. Hispanics, including health-care reform, immigration, Latinos in the economy and -of … Continue reading →

Posted in Television | 2 Comments

It’s NOT the Network. It’s la Fiesta Total!

Posted on December 19, 2009 by

I suppose my career counselor was right when he said advertising was not for me. Otherwise, how could I possibly explain my failure to conceive a creative piece like the one above? Showing mariachis and folkloric dancers to show your … Continue reading →

Posted in Marketing & Advertising, Music | Tagged , , | 1 Comment

Adweek’s ‘Marketing Special’ Unveils Shocking Revelations About U.S. Hispanics

Posted on December 18, 2009 by

Nielsen-owned Adweek, Brandweek and Mediaweek magazines, which -surprisingly- are still around, this week released a 5-page special advertising issue featuring some shocking revelations about U.S. Hispanic market, including: -Hispanics are the fastest-growing demographic in the U.S. -Famous Hispanics include Salma … Continue reading →

Posted in Marketing & Advertising, Print media | Tagged , , | 2 Comments

Mexican ‘Sufganivot,’ Anyone? New York Chef Gives New Meaning to Jewish Cuisine

Posted on December 17, 2009 by

Ever wondered what Mexicans eat around the Jewish holidays? Why, of course, a generous portion of Negra Modelo-braised brisket tacos, Jerusalem artichoke gratin puré and -what else?- dulce de leche-stuffed ‘Sufganivot’ for dessert. Yumi! Hat tip: The Science Babe

Posted in Food, Marketing & Advertising | Tagged , , | Leave a comment

NALEO Wants you to Know Joseph and Mary Got Themselves Counted. And so Should You

Posted on December 16, 2009 by

Behold this promotional ad for the 2010 Census, because if Evangelical leaders have their way, it might soon disappear from the face of the Earth. The above poster is part of a broad campaign by the National Association of Latino … Continue reading →

Posted in Immigration, Politics | 1 Comment

Harlem Barber Shop Embraces Diversity

Posted on December 15, 2009 by

I first bumped into this sign on November 25th, walking around West Harlem, happy to see “my people” were finally taking over a mostly Dominican neighborhood… But then, I walked by that place again only to find this: What on … Continue reading →

Posted in Immigration, Pop culture | 1 Comment

Hot, Passionate, Illegal… and Fully Literate?

Posted on December 14, 2009 by

Man, there was so much I didn’t know about Cristián de la Fuente, including the fact that he is prepping for the Dec. 29 release of Hot. Passionate. And Illegal (Penguin $24.99) a 304-page personal account of his experiences as … Continue reading →

Posted in Marketing & Advertising, Print media | Tagged , , | Leave a comment

Univision Wins Headline of the Week Hands Down

Posted on December 12, 2009 by

Have a wonderful, hoyo-free weekend!

Posted in Headline of the week | 1 Comment

Mexicans Rejoice! You Too Can Own The Diet Ring

Posted on December 11, 2009 by

Adiós Dr. Manny! Mexico’s chubby taco-crazed populace is abuzz with the recent introduction of The Diet Ring, an “intriguing magnetic spiral ring” that will help you lose up to 38 pounds in one week (even while you cook or lie … Continue reading →

Posted in Marketing & Advertising, Television | 3 Comments

Latinos and Republicans Share Same Values… And an Unbridled Passion for Mariachi Music and Hats

Posted on December 10, 2009 by

In her ongoing campaign efforts to bring “a brighter future” to California, Meg Whitman wants Latinos to pick her as the state’s next governor. Why? Simply because, as Whitman says herself: “Many Latinos share the values of the Republican Party: … Continue reading →

Posted in Politics | Tagged , , , | 1 Comment

In a Coup Against the McSkillet, a Hispanic Chef Latinizes the Burger

Posted on December 9, 2009 by

If you thought Latinos were going to stay on the sidelines after McDonald’s made the bold step to put its Big Mac on a tortilla, you were plain wrong. In an unprecedented, culinary vindictive coup, Hispanics (in Miami, where else?) … Continue reading →

Posted in Food, Marketing & Advertising | Tagged , , , | Leave a comment