Monthly Archives: April 2010

Texas School Urges Children to Study and Be ‘Seasoned’ Like a Beef Fajita

Posted on April 11, 2010 by

When it comes to our children education, no efforts should be spared… even if you live in Texas, whose Board of Education this month decided to re-write History. That is why Crockett Elementary School in Dallas hosted a school assembly … Continue reading →

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It’s Retro Friday: Meet Salma in Her Very Beginnings

Posted on April 9, 2010 by

Salma Hayek de Pinault was not always rich, fabulous and sophisticated. She used to make TV commercials in her native Mexico, like this one (my personal favorite) for the sadly extinct Burger Boy chain. Enjoy! Translation: “I am Little Red … Continue reading →

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Mexican Archbishop to Replace Mahony at L.A. Archdiocese. I Can’t Tell Which is Which

Posted on April 8, 2010 by

This looks like something out of the Twilight Zone. Turns out Cardinal Roger Mahony is retiring from the archdiocese of Los Angeles, and will be replaced by some guy from Monterrey, Mexico who looks very much like him. Given the … Continue reading →

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Top 10 Factors That Will Make Your Company Attractive to Latinos

Posted on April 6, 2010 by

As some of you must know, Diversity Inc. this week released its Top Ten Companies for Latinos, which lists the firms that “create an inclusive place for Latino workers” and the factors that make a corporation attractive to a Latino … Continue reading →

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Dennis Haysbert Now Speaks ‘Español’

Posted on April 4, 2010 by

Who said only Cristina or Don Francisco could endorse your product en español? Dennis Haysbert, whose baritone voice has assured us like, forever, that with Allstate we are in “Good Hands,” now wants you to to know that with Allstate … Continue reading →

Posted in Marketing & Advertising, Television | Tagged , | 1 Comment

Longoria Reveals Yet Another Artistic Quality

Posted on April 2, 2010 by

Not content with having achieved a successful career as a television star, restaurateur, philanthropist and museum buff, my favorite retro-acculturated Latina, Eva Longoria, is ready to make a splash in the world of documentary filmmaking. As an official Pepsi spokesperson, … Continue reading →

Posted in Marketing & Advertising, Pop culture, Sal & Pimienta | 1 Comment

Introducing the Hispanic Lettuce

Posted on April 1, 2010 by

Throughout a long and not-necessarily successful career covering all-things Hispanic, I’ve encountered all kinds of marketing tactics pitching “culturally-relevant” products to Latinos. I have been particularly impressed with Kellogg’s honey-flavored Corn Flakes, Kraft’s Oreo’s con café con leche and even … Continue reading →

Posted in Food, Marketing & Advertising | Leave a comment