Mrs. Hayek-Pinault set some time aside in her busy agenda to star in this spot (filmed in Los Angeles) advising her paisanos to stop complaining and help Mexico become, like, a better place.

“Don’t ask what Mexico can do for us but what we can do for Mexico,” says Salmita in her cute accent. Though I really think she meant to say “what YOU can do for Mexico,” because last time I checked she was quite busy commuting between two homes, one in Paris and the other one in Beverly Hills.

Gracias, Salmita, we’ll do -and keep you posted!

Spot: Iniciativa México