Monthly Archives: November 2011

Mitt Romney Cares for Hispanic Voters. Visits Conchita Foods to Prove It

Posted on November 30, 2011 by

Only one thing is more pathetic than a politician campaigning for votes: A Republican politician courting U.S. Hispanic voters. Watch Romey as he visits South Florida’s Conchita Foods to receive the endorsement of three Cuban-American GOP heavyweights (Ileana Ros-Lehtinen, Mario … Continue reading →

Posted in Politics, Television | Tagged , , , | 2 Comments

OMG, You Guys! The Strauss-Kahn-Diallo Saga Comes to Telemundo… Well, Not Really

Posted on November 29, 2011 by

I though this was going to be yet another bleak week, but then I remembered Telemundo’s Una Maid en Manhattan premieres tonight (8:00 PM/ET) on the Telemundo channel. In a nutshell, this is the story of a terribly-good-looking hotel maid … Continue reading →

Posted in NBC, New York City, Telemundo, Television | Tagged , , , | Leave a comment

Happy Thanksgiving, Immigrant America!

Posted on November 23, 2011 by

Via The New Yorker

Posted in Immigration, New York City, Print media | 1 Comment

ANA’s Best Hispanic Campaign Features a Roach-Killing ‘Chancla’ Hard at Work

Posted on November 17, 2011 by

This spot for Ortho Home Defense Max Insect Killer was named best Hispanic campaign at this year’s ANA’s Multicultural Marketing & Diversity Conference. Spot by Grupo Gallegos, via: Advertising Age

Posted in Hispanic ad agencies | Tagged , , , | Leave a comment

New Hispanic Mom Site Treats ‘Gringas’ as ‘Otras’

Posted on November 16, 2011 by

The folks at CafeMom today announced new funding -and some editorial hires- for their upcoming blog Mamás Latinas.  And while I am not a mom per se, I am certainly a Latina (and a very nosy at that) so I … Continue reading →

Posted in Marketing & Advertising | Tagged , | Leave a comment

How do you Say ‘Plum Tomato’ in U.S. Spanish?

Posted on November 8, 2011 by

One of the most beautiful things about language is that it manages to re-invent itself, transforming the names of otherwise unpronounceable stuff into things we (phonetic-language-speaking people) can understand -and pronounce properly. How else would you explain the wonderful transformation … Continue reading →

Posted in Food, Immigration, Language | 2 Comments

Here’s your Hispanic Mayonnaise to go with your Hispanic-Inspired Tuna

Posted on November 6, 2011 by

When it comes to reaching Hispanics, marketers are a real creative bunch. First came Procter & Gamble with its groundbreaking research concluding Hispanics love to smell. A little later, McDonald’s concocted the Big Mac wrapped in a flour tortilla and more … Continue reading →

Posted in Food, Marketing & Advertising | Tagged , | 3 Comments

Go @Jaguares, Go @CervezaSol, Go @Twitter

Posted on November 2, 2011 by

Mexico is soooo ahead of, like, everybody else, that our soccer teams are embracing the Twitter craze like there is no tomorrow. Take the Jaguares de Chiapas, a professional fútbol team, which this week launched an unusual campaign, using its players’ … Continue reading →

Posted in Latin America, Marketing & Advertising, Twitter | Leave a comment