When it comes to reaching Hispanics, marketers are a real creative bunch.

First came Procter & Gamble with its groundbreaking research concluding Hispanics love to smell. A little later, McDonald’s concocted the Big Mac wrapped in a flour tortilla and more recently StarKist regaled us the Hispanic-inspired tuna.

Not to be outdone, Kraft Foods now says it has figured out what would make my people buy more of their ‘mayonesa’…. Duh! Just put some lemon in the damn thing!

According to some very important marketing person at Kraft Foods:

“In Mexico, base mayo has lime juice in it, and often, Hispanics add even more lime juice themselves,” Karmen Conrad, a senior brand manager at Kraft Foods told the Houston Chronicle. “We wanted to offer an authentic mayonesa to the Hispanic population in the U.S.”

Thank you, Kraft!

I don’t know what I would have done with my Hispanic-inspired tuna without a Hispanic-specific mayonesa.

¡Gracias, gracias!