Target, the store that brought you the Target Bodega, is now introducing an innovative, Latino-targeted concept: Emilio’s Picks, as in the stuff picked by Emilio Estefan as cool.

According to the Miami Herald, Emilio’s Picks is:

A selection of music, movies and books curated for Target by Miami’s Grammy award-winning music producer, Emilio Estefan, and displayed in an ongoing section in the entertainment department of select stores.

I don’t know yet what type of books, music and stuff Mr. Estefan will be picking for us, but I have a hunch there’s not going to be a lot of Milanés music, Marx literature or Maradona sports parafernalia, which is like, fine by me, as I tend to look for cultural picks elsewhere.