God Created a Farmer; RAM Made a Macho out of Juanes

juanes-standing-large

Hispanic news outlets and bloggers continue to blast RAM’s God Created a Farmer for forgetting to acknowledge what “real farmers” in America are all about. What RAM critics fail to see is that the automaker’s Hispanic campaign actually features a “really real” macho troca-driver; a tough hombre who would do whatever it takes to get ahead, even if that means driving around in a gas guzzler.

Sí, señor. In order to pitch their trocas among the Latino macho in you, RAM has picked none other than the gentle, baby-faced, environmentally friendly Juanes, who is featured driving around a RAM truck for some inexplicable reason.

Really, RAM?!

Really, Juanes?!

This blogger has only one thing to say. Ha ha ha ha. Or -as we say in Spanish- ja ja ja ja.

This entry was posted in Hispanic ad agencies, Latin celebrities, Marketing & Advertising, You Tube and tagged , , . Bookmark the permalink.

3 Responses to God Created a Farmer; RAM Made a Macho out of Juanes

  1. aldoquevedo says:

    Ja ja ja. Estara muy bueno que trataras de encontrar la respuesta a tus preguntas de la gente de Ram, o su agencia (la ma, btw) antes de noms escribir el Rant. Muy chistoso por cierto, pero en mi humilde opinin, incompleto.

  2. Point taken. Me pareció muy heavy el ‘disconnect’ entre la campaña GM y la Hispana. Ten por seguro que, de hacer una nota ‘seria’ buscaré las respuestas con RAM y contigo, por supuesto. Como sabes, este blog es un reflejo de los ‘rants’ que una va recogiendo por ahí humildemente entre otros observadores del mercado hispano. Un abrazo.

  3. POSDATA: Lo hubieran puesto a cantar “A Dodge le pido”… LOL

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