And just when I thought the whole Negrito Bimbo marketing couldn’t get any worse, @elderriver this week spotted this Bimbo moving ad in Mexico City.
Day: May 24, 2013
1983 vs. 2012: Watch the Evolution of the Mexican ‘Negrito’
If you have ever been to Mexico, chances are you’ve eaten or at least seen a Negrito, an ubiquitous chocolate sweet produced by Mexican food giant Grupo Bimbo and sold pretty much in every tiendita around the country.
I ate one as recently as last month, and while the taste has not changed a great deal, its advertising has.

