Category Archives: Food

Oct. 4 is National Taco Day AND Vodka National Day. I’m Happy

Only in America, the land of opportunities -and government shutdowns- you can have a yummy, double celebration which looks to have been conceived specifically with this blogger in mind. Thanks to my buddy Tomás Custer for reminding me that today … Continue reading

Posted in Food, Hispanic Heritage Month, Marketing & Advertising, Mexico | Tagged , | 4 Comments

How to Prepare a Dominican Quesadilla

Ever wondered how to make a Dominican quesadilla? Easy! Just prepare a gringo quesadilla (flour tortillas, yellow/orange plastic-y cheese and pico de gallo) and serve with a side of French fries, chipotle sauce and a 12 oz. small-caps “pepsi.” All … Continue reading

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Dunkin Donuts’ Cuban Sandwich Luckily Only Available in Miami

And just when I needed one more reason to not visit Miami, Dunkin Donuts has introduced the all-new Cuban sandwich, featuring roasted pork loin, Swiss cheese and ham on an oven-toasted thing it dares to call a “French roll.” But if … Continue reading

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The $19.95 Quesadilla; Proudly Endorsed by the NY Times

Photo: Laura Martinez

Posted in Food, Marketing & Advertising, Pop culture, Stupid propositions | Tagged , , | 1 Comment

Doritos Dinamita: Your Key to the Elusive Hispanic Millennial

Are you trying to reach the elusive Hispanic millennial but not sure how to go about it? I don’t blame you… After all, Hispanic millennials, while similar to regular, non-Hispanic millennials are a “dynamic group of individuals with diverse backgrounds … Continue reading

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The Evolution of Mexican Food in New York City

It is no secret that we (i.e. “The Mexicans”) are taking over the so-called Big Apple. And we are doing this quietly and deliciously, by replacing your Ketchup with salsa; your bagels with tortillas; your apple pie with buñuelos, etc. … Continue reading

Posted in Food, Latin America, Middle East, New York City | Tagged , , | 1 Comment

Bilingual, Biracial Couple Romance Over a Pretzel Burger

I’m not a fan of Wendy’s burgers, much less those made with Pretzel bread. But I have to give it to the fast food company, and it’s Hispanic advertising agency Bravo for the below commercial, which by the way is … Continue reading

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Just What This Blogger Needed: A Taco Encyclopedia

For those of you who still think tacos look like this, there’s literary aid coming your way. Mexican editor Déborah Holtz last night was in Manhattan, presenting La Tacopedia, the result of a five-year taco research documenting everything you’ll ever need to … Continue reading

Posted in Food, Latin America, Mexico, Pop culture | Tagged , , , , | 3 Comments

7-Eleven Beefs Up its ‘Latin-Inspired’ Food Offering. [Sort of]

It was just a matter of time. These days, where everything is Latino this and Hispanic that, you cannot just sleep in your laurels and do nada. That is why 7-Eleven, a company which is as American as apple-pie and … Continue reading

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Beware the Giant Afro While Driving in Mexico City

And just when I thought the whole Negrito Bimbo marketing couldn’t get any worse, @elderriver this week spotted this Bimbo moving ad in Mexico City.

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1983 vs. 2012: Watch the Evolution of the Mexican ‘Negrito’

If you have ever been to Mexico, chances are you’ve eaten or at least seen a Negrito, an ubiquitous chocolate sweet produced by Mexican food giant Grupo Bimbo and sold pretty much in every tiendita around the country. I ate one as recently … Continue reading

Posted in Food, Marketing & Advertising, Racism, Television | Tagged , , , , | 4 Comments

“Mexican” Herbs: Don’t Leave Home Without Them

Organic food marketers will have you believe that us (i.e. The Mexicans) have a way of going about carrying a bunch of essential herbs, including non-essential nor-necessarily Mexican herbs [peppermint leaf, cumin seed, basil and coriander.] I do carry around … Continue reading

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Before ‘Space Oddity,’ Chris Hadfield Showed us Why Tortillas are Better than Bread in Space

It seems to me that everyone and their mother tonight are talking about the amazing ‘Space Oddity’ cover by Canadian astronaut Chris Hadfield. So I won’t bother you guys with it. However, much more relevant to this blog is Hadfield’s comprehensive … Continue reading

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Dos Equis Cinco de Mayo Special Combo Features Mexican Cuisine [i.e. Chicken Wings]

Speaking of Cinco de Mayo and concoctions that make no sense, Dos Equis is now offering some kind of Cinco de Mayo Combo featuring “Mexican cuisine” (i.e. chicken wings.) In short: When in doubt (about what’s Mexican or not) just stick … Continue reading

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McDonald’s German Mariachi Will Steal Your ‘Herz’ and Make you ‘Lieben’ Chili con Carne

Turns out the Germans are not only fond of Mexican food, but they get all festive and dress up in mariachi costumes and all to celebrate a good ‘chili con carne,’ which is actually not a Mexican dish, but who … Continue reading

Posted in Cinco de Mayo, Food, Marketing & Advertising | Tagged , , , , | 7 Comments