Category Archives: Food

It’s Official: Mexicans Take Over New York City

Posted on September 24, 2011 by

In yet another sign that Mexicans are indeed taking over the Big Apple, a trajinera has been spotted in and around Flushing Meadows Corona Park. See? We, mexicans, don’t only want our carnitas here, we also want to move around … Continue reading →

Posted in Food, Latin America, Why I Love Mexico | Tagged , , , | Leave a comment

New Mexico Unable to Beat ‘Regular Mexico’ in Cooking World’s Largest Taco

Posted on September 13, 2011 by

This blogger has absolutely no idea what a “navajo taco” is but residents of Gallup, N.M. got a taste of it this past weekend, when the city attempted to enter the World Records of Guiness by cooking a colossal one. … Continue reading →

Posted in Food, Pop culture, World Records of Guiness | Tagged , , , , , | 2 Comments

Attention Food Marketers! Delfín Will Make Your TV Commercial Truly Sublime

Posted on July 7, 2011 by

If you are in the advertising, or food marketing business, you’d better get acquainted with Ecuador’s singing sensation El Delfín, whose “Andean techno-folklore” style will help your next TV spot truly unforgettable. Behold this advertising jewel via Maruri Grey, which … Continue reading →

Posted in Food, Latin America, Marketing & Advertising | Tagged , , | 4 Comments

Who Said There Are No High Paying Jobs in NYC?

Posted on June 3, 2011 by

Got a knack for preparing ‘sanwiches’? Wanna make $600 a week? No speak mucho English? No problem! Hurry, muchachos! A Manhattan food entrepreneur is hiring… and want’s you badly. [This blogger would apply if she could… alas, I am a … Continue reading →

Posted in Food, Immigration, Marketing & Advertising | 4 Comments

Kraft Wants More Hispanics to Drink their Kool Aid

Posted on June 1, 2011 by

It is a good thing there are now more than 50.1 million Hispanics in this country, so that companies unable to grow their brands among healthy-minded Americans can now turn to the so-called minorities to peddle their fast foods and … Continue reading →

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Cocaine, Tortilla Dough… Same Difference

Posted on May 11, 2011 by

Are you planning on wondering about the U.S. with a sack full of tortilla dough? Be ready to spend some days in the slammer. Take Antonio Hernandez, 45, who last week was arrested and charged with possession of 91 pounds of cocaine … Continue reading →

Posted in Food, Immigration, Racism | Tagged , | 4 Comments

Happy Cinco de Mayo, Vatos! Here’s How to Fix Yourselves an Authentic Mexican Meal

Posted on May 4, 2011 by

For those of you who think I’m only bitching about advertising and cannot say anything good about anything anymore… Here is what I consider a truly great piece of advertising… and one that is perfect for your Cinco de Mayo … Continue reading →

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NBC Shows its True Multicultural Colors –and Spices

Posted on April 5, 2011 by

Remember my mun2 goody-bag full of hot salsas? Not to be outdone, mun2 parent NBC Universal this morning showed its true multicultural colors by giving attendees to the launch of “Hispanics at NBCU” division a Mobile Food set, including 16 … Continue reading →

Posted in Food, Marketing & Advertising, NBC, New York City, Television | Leave a comment

At Last! a Beer to Wash Down Fake Mexican Food

Posted on March 19, 2011 by

You have to give it to marketers for always trying to embrace different cultures. So not content with giving us Currito, Tostitos and fajita dinners from Old El Paso, they are giving us Rogue’s Chipotle Ale, the only thing I … Continue reading →

Posted in Food, Marketing & Advertising | Tagged , | 2 Comments

Chipotle Grill Under Scrutiny by ICE: Now Who’s Going to Roll my Burritos?

Posted on February 18, 2011 by

Burrito-loving Americans should be up in arms: Chipotle Mexican Grill, which owns and operates nearly 1,100 outlets across the U.S., has been forced to let go of hundreds of workers amid an immigration probe that has spread to other states. … Continue reading →

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Greg Creed Stands by His ‘Beef’…Even in Spanish

Posted on February 4, 2011 by

Taco Bell’s president Greg Creed did not want to miss the opportunity to include U.S. Hispanics in his staunch defense of his restaurant’s “beef.” But instead of embarrassing himself pretending to speak Spanish like some people we know, he took … Continue reading →

Posted in Food, Marketing & Advertising | Tagged | 1 Comment

How to Say Choco Mil in Proper English

Posted on January 13, 2011 by

Ah…. Mexico! How I love your food, your beverages, your liquefieds (licuados) and -more importantly- your English-language menus. Photo: Laura Martínez (Chiapa de Corzo, CHIS.)

Posted in Food, Why I Love Mexico | Tagged , , , | 2 Comments

Marketing Health Care En Español: Right Mix of Tripe Stew, Vegetables and Exclamation Points

Posted on September 9, 2010 by

Forget everything you know about Hispanic marketing. New York-based Calvary Hospital knows that offering a first rate -and world renowned- health care is not enough: One must never forget to offer patients a hearty concoction made up of soaked tripe … Continue reading →

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Having Solved its Most Urgent Problems, Mexico Sets Out to Prepare World’s Largest Taco

Posted on September 4, 2010 by

Move over Joe & Iman. The Australian pair might have prepared the world’s largest burger, but that beauty pales in comparison with what Mexico City has put together: Meet (or shall I say ‘meat’?) the 40-meter beef taco. So big … Continue reading →

Posted in Food, Why I Love Mexico | Tagged , , | 1 Comment

Finally! Food Makers Understand the Importance of Marketing Columbian Stuff

Posted on August 30, 2010 by

It was just a matter of time before food makers jumped on the Columbia-trend-wagon. See? First the Washington Post wrote a story about Columbia’s Free Trade Agreement and then CBS called Shakira the ‘Columbian Carrie Bradshaw.’ And now, Nuestro Queso, … Continue reading →

Posted in Food, Marketing & Advertising | Tagged , , | 7 Comments