Poor Polar Bear Loses to Avocado in First Draft Ever


Turns out Ecuador isn’t the only Latin American country using the Super Bowl as platform to pitch its wonders. Mexico is doing a similar effort with its first Super Bowl ad ever, an adorable spot pitching –what else?– avocados. Because, let’s be honest, which American in his/her right mind would spend a Super Bowl Sunday without guacamole?

However, it looks like America’s love for avocados is not limited to big NFL events. In January 2014 alone, Americans reportedly ate 70 million pounds of avocados.

And that is a whole lot of guacamole!

via: Avocados from Mexico

Posted in Food, Latin America, Marketing & Advertising, Mexico, Why I Love Mexico, You Tube | Tagged , , , , | 1 Comment

Disney’s First Latina Princess is Dark-skinned, Has an ‘Abuela’

"Elena has a darker complexion, brown eyes, and lush, chocolate-brown hair." Don't we all?

“Elena has a darker complexion, brown eyes, and lush, chocolate-brown hair.” Don’t we all?

Quite frankly, it’s getting increasingly hard for this blogger to keep up with all the nonsense, but here goes.

Today, while I was minding my own business, trying to figure out what mariachis have to do with boring conference calls and Harvard, a very important piece of news broke –in very important media outlets, mind you. Disney revealed Elena of Avalor, its first “Latina princess.”

And what — may you be wondering — makes Elena of Avalor a Latina? Well, let Disney explain it in its own words:

Elena lives in an enchanted fairytale kingdom inspired by diverse Latin cultures and folklore.

Yes, I know, I know, that’s not really quite enough. But there is more:

Her family will include a grandfather named Tito and abuela named Cici and a royal advisor by the name of Duke Esteban.

And that’s where I thought “Of course!” and abuela and a royal advisor? She has got to be a Latina.

Posted in Awkard homages, Beauty Queens, Fashion, Marketing & Advertising, Television | Tagged , , , | 1 Comment

‘Harvard Business Review’ Now Using Mariachis to Illustrate Stories about Conference Calls


Hat tip (pun intended): ‘Harvard Business Review’

I never thought I would get to file a blog post under both, the Business Journalism and the Mariachi music tags but here it goes:

I have no idea why, but the editors of the presumably prestigious Harvard Business Review decided to use a photo of a (also presumably) mariachi trio to illustrate a tweet about a very important story on… ahem, ahem… conference calls. Yes, conference calls.

Of course I know there might be a great, philosophical — and, why not, intelligent — reason behind all this and I’m just too tired and crazy from all this cold medication, but seriously WTF?

Here’s the original tweet, which at press time had been retweeted and favorited a few dozen times. Oh, and just in case, I’ve taken a screenshot in case it disappears mysteriously into the night:

Sombrero tip: Begoña Lozano

Posted in Awkard homages, journalism, Music, Print media, Racism | Tagged , , , | Leave a comment

So this is Why Mexicans are not Really Suited for Outer Space

Screen Shot 2015-01-28 at 4.36.34 PM

Click on the video below to watch an awesome commercial by a not-so-awesome food product:

Posted in Awkard homages, Food, Marketing & Advertising, Mexico, Why I Love Mexico | Tagged , , , | Leave a comment

See? Our ‘Abuela’ Doesn’t Always Come First

Move over, abuela, my Peña Nieto free Digital TV comes first.

“Move over, old bag!, our government-sanctioned, free Digital TV comes first.”

Defying all stereotypes about Latinos and our abuelas, this brave Mexican woman made her grannie take a walk, so she could properly accommodate on her wheelchair their brand new digital TV, a generous gift from the populist — and highly unpopular — government of Enrique Peña Nieto.

It’s official: Estamos jodidos, mexicanos.

Photo: via @AristeguiOnline.

Posted in Mexico, Politics | Tagged , , , , , | Leave a comment

Ecuador Really Wants Your Attention During the Super Bowl


I don’t mean to be a party pooper but when your tiny little country is buried in debt, the last thing you want to do is pay $4 million for a 30-second commercial to air during a sports event that will likely be seeing by millions of people who will be too drunk — and too stuffed on guacamole– to care about going to Galapagos any time soon.

Still, according to media reports, the government of Ecuador has plunked down a whopping $ 3.8 million to air a a 30-second commercial during Super Bowl XLIX on Sunday night. The commercial will be to the tune of All You Need Is Love, by the Beatles, as it’s part of a larger All You Need Is Ecuador campaign aimed at American tourists.

Here’s a sneak peak of the promo leading up to the commercial that you probably won’t pay attention to this Sunday.

Posted in Awkard homages, Latin America, Marketing & Advertising, NFL, Stupid propositions, Television | Tagged , , | 3 Comments

Miss Universe was Hugely Popular on TV, and I Know Why

A few seconds before Paulina Vega is crowned Miss Universe by the outgoing Gabriel Isler as seeing on stage (LEFT) and on TV.

A few seconds before Paulina Vega is crowned Miss Universe by the outgoing Miss Universe Gabriel Isler as seeing live on stage (Left, boring) and on TV (right, hot) with the proper backlight.

Miss Universe, that annual parade of young, pretty -and pretty shallow- women, which for some reason continues to be very popular, took place last night in Florida, making some ratings history for NBC and it’s Spanish-language network Telemundo, which aired the pageant in English and Spanish, respectively.

While NBC reported the 63rd Annual Miss Universe averaged 7.6 million viewers over three hours, Telemundo said 4.7 million people tuned in to watch the broadcast in Spanish.

Both figures are indeed impressive, but easy to understand when you consider how much sexier the whole thing is on television than watching it live from a local university in Florida –which by the way might be the closest any of these señoritas will ever get to a higher education institution.

H/t: @aqwack

Posted in Awkard homages, Beauty Queens, Fashion, Latin America, Marketing & Advertising, Technology, Television | Tagged , , , | 1 Comment