Let Other countries use graphic images of low-weight babies, cancerous lungs or people exhaling smoke through a tracheotomy opening to show the perils of smokers. The Mexican government has decided to go a slightly different way.
In a move announced earlier this year, Mexico’s health authorities decided to bring back the image of a dead rat covering the top half of cigarette packages. The reason? It is the one image that –according to a survey among Mexican smokers– will be more likely to help them quit.
Mexico’s health authorities do not see this, but I know smokers are just screwing with their heads.