Taco Bell’s $10 Taco Does Not Come in a Tortilla -Of course


Taco Bell this week opened its first store of U.S. Taco Co., a spin-off that “seeks to satisfy Americans’ growing hunger for higher-quality food” than, say, everything else available out here.

And of course because this is America, people, U.S. Taco Co’s menu includes ‘The 1 Percenter,’ a $10 taco that contains lobster, garlic butter, roasted poblano crema and cilantro… because, as everybody knows, that’s what really rich people eat.

Oh, and in case you were wondering: This beauty does NOT come wrapped in a tortilla, no, señor! it comes on top of flatbread. You know? for the rich.


via: Huffington Post

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Adiós, Señora Doubtfire… Snif, Snif


SeñoraDoubtfire2Yeah, we liked her also en español.

RIP Robin Williams 08/11/2014

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This NYC Property Wants Hispanics not to be Lazy -Good Luck


Oh, the nerve!

On top of not being able to spell properly in English -or Spanish- the owners of this Brooklyn building want my people not to do what we do best: haraganear (i.e. be lazy.)

Or maybe they meant to say hanguear?

Hat tip: Bathtubmedia.

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The Mexican ‘Jersey Shore’ Looks Stupider than the Regular ‘Jersey Shore’

'Acapulco Shore' is scheduled to debut in September 2014.

‘Acapulco Shore’ is scheduled to debut in September 2014.

I thought it was going to be a while until I had to post something about silly Mexican spin-offs, but it looks like TV producers and creatives never stop, well, creating.

On the heels of Gossip Girl Acapulco, comes Acapulco Shore, a Mexican version of -yes, you guessed it- Jersey Shore.

Per an MTV Latin America press release:

“Produced exclusively in Mexico, the series will be filmed in and around the city of Acapulco, capturing the staple moments of the franchise including over-the-top arguments, undefined love triangles and outrageous antics in the sun-kissed city.”

Alas, it looks like the reality series -which I’m sure will star a bunch of blond, blue-eyed Mexicans with sculptural bodies- will feature no vigilante autodefensas, corrupt politicians, guerrilla fighters, or dangerous drug lords that seem to have taken over the state of Guerrero, home of the aforementioned sun-kissed city.

I guess producers are kind enough to spare us the bad news, so that we have time to focus on “undefined love triangles and outrageous antics.” Hell, yeah!

Acapulco Shore is scheduled to debut in September 2014.

Posted in Latin America, Latin celebrities, Marketing & Advertising, Mexico, Television | Leave a comment

Oscar Mayer Courts Latinos With -What Else?- an Abuela


From Oscar Mayer, the company that brought us the disgusting sausage flasher, now comes Lola: The Abuela Who Tells it Like it is, a Facebook fan page featuring a bilingual, annoying abuela that has managed to amass almost 18,000 likes.

When she is not peddling recipes based on Oscar Mayer products, Lola spends her time sharing advice on family gatherings, laundry, married life and other mundane things while speaking her mind and saying things as they are “wether we like them or not.” She even takes the time to give us Spanish lessons -in English- and at least as far as I could see, she has better grammar than the Procter & Gamble abuela.

I don’t know you, but I can only imagine the meeting behind Lola’s creation:

Creative # 1: Let’s create an abuela to share recipes and stuff online, ’cause Latinos are online and love their abuelas and food and stuff…  

Creative # 2: Yeah, but you know, Latinos are going to go up in arms because of the tired, abuela cliché, etc. You know how they are (I’m looking at you, @miblogestublog)

Creative # 1: Oh, I get it! Let’s make her fun and irreverent. That’ll do it.

Done. Budget approved.

Honestly, between these two, I kind of prefer the flasher (At least he did not try to be funny, nor show his face, only his cold cuts.)

Hat tip: Julio Varela

Posted in Food, Hispanic ad agencies, Marketing & Advertising, Spanish, Stupid propositions | Tagged , , | 1 Comment

California Wants Kids to go Out to ‘Juagar’ -or Something


It is always a good thing when U.S. organizations take the time to embrace other cultures -and languages. But, here’s a piece of advice: If you are a children’s museum seeking to encourage children to play and explore in English -and Spanish- you will be well advised to use proper Spanish translations and -ding!- do it right.

Now, you probably don’t have tons of money to hire someone awesome like, ahem, myself, but heck! at least you can use Google Translate. See below. It works!

Screen Shot 2014-07-30 at 2.02.35 PM

So in a nutshell: Don’t be freaking lazy; do your job properly or stop “juagando” with my people.

UNLESS, of course, you meant to say “JuanGa” in which case I’m in and I wan to play!

Hat tip: Begoña Lozano, purveyor of awesome postings.

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Inexplicably, Lenny’s Has a Salad Called ‘Rio Bravo’


It contains field greens, crispy chicken, smoked bacon, red onion, cheddar cheese, grilled peppers & tomato.

Oh. Wait. It comes with a free Lenny’s Spring Water, which might explain (maybe) the reference to the watery, natural U.S.-Mexico border. Who knows.

Posted in Food, Guacala, Marketing & Advertising, Mexico | 4 Comments