Tag Archives: Hispanic marketing

Hispanic Marketing Reaches New Low With the Pepsi-Branded Mariachi

Posted on August 20, 2012 by

I did not attend this year’s Hispanic Retail 360 conference, nor am I claiming ownership of this photo. A loyal follower of this blog sent it to me thinking I would have a good chuckle. I didn’t really laugh, though … Continue reading →

Posted in Marketing & Advertising, Stupid propositions | Tagged , | 7 Comments

Gatorade Will Have you Believe Hispanics Love Lime & Cucumber in their Sports Drink

Posted on August 14, 2012 by

I said this before, and will say it again. Marketing minds will never cease to amaze me. Not content with having conceived Hispanic mayonnaise, Hispanic cheese and Hispanic tuna, marketers have now concocted a Hispanic-flavored sports drink. According to Fronteras, Gatorade … Continue reading →

Posted in Marketing & Advertising | Tagged , , | 3 Comments

¡Órale! Here’s How to Get a Free Pizza in the States

Posted on May 22, 2012 by

Remember Pizza Patrón? the Texan pizzeria that caused a major brouhaha for saying it would accept Mexican pesos as payment? Well, the marketing geniuses behind the pizzeria’s fabulous success are at it again, this time offering a free large pepperoni pizza for … Continue reading →

Posted in Food, Marketing & Advertising | Tagged , , , | Leave a comment

Gorton’s Launches Spanish-language Site to Pitch Tits and Other Delicious Seafood Treats

Posted on February 16, 2012 by

UPDATE: It is rare for a marketer to come forward and admit they have made a mistake. But that is exactly what Gorton’s did. Not only did the company add the missing accent over “mamas,” but it sent a very … Continue reading →

Posted in Food, Marketing & Advertising | Tagged , , | 5 Comments

A Valentine’s Gift That Will Make Your Girlfriend Wrap Her Legs -Not Arms- Around Your Neck

Posted on February 14, 2012 by

The creators of the Partner ES900, a portable translator that would seduce your girlfriend into opening her legs, are back at it, with a new marketing blitz pitching the device as the sole “linguistic method” that would make your girl … Continue reading →

Posted in Marketing & Advertising, Print media | Tagged , , , | Leave a comment

Clorox Wants You to Know Cleaning is ‘Rite of Passage’ for Latinas

Posted on June 7, 2011 by

I always knew my mom was onto something truly cultural every time she scolded me and my sisters about our messy rooms. Thanks to Clorox now I know this was nothing but a rite of passage; something grandmothers and mothers … Continue reading →

Posted in Hispanic ad agencies, Marketing & Advertising | Tagged , , | 9 Comments

Kraft Wants More Hispanics to Drink their Kool Aid

Posted on June 1, 2011 by

It is a good thing there are now more than 50.1 million Hispanics in this country, so that companies unable to grow their brands among healthy-minded Americans can now turn to the so-called minorities to peddle their fast foods and … Continue reading →

Posted in Food, Marketing & Advertising | Tagged , , | Leave a comment

Happy Cinco de Mayo, Vatos! Here’s How to Fix Yourselves an Authentic Mexican Meal

Posted on May 4, 2011 by

For those of you who think I’m only bitching about advertising and cannot say anything good about anything anymore… Here is what I consider a truly great piece of advertising… and one that is perfect for your Cinco de Mayo … Continue reading →

Posted in Cinco de Mayo, Food, Marketing & Advertising, Television | Tagged , , | Leave a comment

Two ‘Muchachos’ Walk Into a Laundromat

Posted on September 26, 2010 by

This might not be a very realistic situation but this ad made me smile. What do you think would happen when two Latin men do laundry together? Just watch

Posted in Marketing & Advertising | Tagged , , | 2 Comments

Marketing Health Care En Español: Right Mix of Tripe Stew, Vegetables and Exclamation Points

Posted on September 9, 2010 by

Forget everything you know about Hispanic marketing. New York-based Calvary Hospital knows that offering a first rate -and world renowned- health care is not enough: One must never forget to offer patients a hearty concoction made up of soaked tripe … Continue reading →

Posted in Food, Health care, Marketing & Advertising | Tagged , , | Leave a comment

Yakult Wants You to Have Fun With Your Intestine

Posted on August 23, 2010 by

Talk about a gutsy commercial! Yakult’s first Spanish-language effort -via Siltanen & Partners Agency- features a very happy-looking woman, who apparently loooooves hanging out with her large intestine. Not only she wakes up with this thing in her bed, but … Continue reading →

Posted in Food, Marketing & Advertising | Tagged , , | 3 Comments

P&G Beefs Up Hispanic Marketing, Makes Up Words

Posted on August 12, 2010 by

You might have read it all over the place: Procter & Gamble Co. this month said it will focus all its marketing efforts surrounding its Gain dishwashing liquid on the growing Latino market. And why not? Latinos are, like, hugely … Continue reading →

Posted in Hispanic ad agencies, Marketing & Advertising | Tagged , , | 3 Comments

Attention, Hispanic Men! Get a $10 Haircut Special, but Hold the Perro [And the Children]

Posted on April 23, 2010 by

One more irresistible promotion at my local barber shop. Who said there are no good deals left in the city?

Posted in Immigration, Language, Marketing & Advertising, Pop culture | Tagged , , , | 1 Comment

Coca-Cola Lays Out Hispanic Marketing Plan for 2020: Soccer is for Men. Novelas are for Women

Posted on November 27, 2009 by

If you thought the soft drink giant a.k.a. The Coca-Cola Company couldn’t care less about the growing multicultural crowd, think again. The company this week laid out its vision for the future, which means a “strong focus” on multicultural marketing … Continue reading →

Posted in Food, Marketing & Advertising | Tagged , , , , | 4 Comments