Monthly Archives: December 2007

Do you Want a Beer With your ‘Narcocorrido’?

We have narco-corridos so why not narcocerveza? My people (and by this I mean, Mexican people) have launched a new brand of beer called Malverde, after the famous saint patron of, well, drug-dealers. Malverde was actually appropriated by drug dealers, … Continue reading

Posted in Marketing & Advertising | 2 Comments

The Mother of All Mexican Holidays

While some marketers are already -and prematurely- preparing for the fake Hispanic holiday known as Cinco de Mayo, Mexicans get ready for their biggest, and by far most important celebration: Dec. 12 celebrates the Virgin of Guadalupe, who some 400-plus … Continue reading

Posted in Immigration, Marketing & Advertising | 1 Comment

Dude! We Don’t Know How to Spell Due

From today’s Hispanic PR Wire. Check out the following headline if you want to start your day laughing! (and before they go and change it)

Posted in Marketing & Advertising | 1 Comment

And Now… Frida Kahlo-Themed Sneakers

  Marketers just don’t seem to stop in their quest for innovation. The turn is now for Converse Shoes, which has launched a limited edition of Frida Kahlo-themed sneakers, according to Mexico City-based blog Compradicción. (Do these people know the … Continue reading

Posted in Marketing & Advertising | 19 Comments

It’s Déja Vu With a Republican Twist

Watching the so-called “Spanish-language” Republican forum last night on Univision was like déja vu all over again. The format (in which candidates were asked questions in Spanish, which then were translated into English and then back into Spanish) was hard … Continue reading

Posted in Immigration, Television | 3 Comments

Only in [Culturally Diverse] New York II

Taken during a recent venture into Jackson Heights. Somewhere along ‘La Roosevelt’ in Queens. Have a wonderful weekend, hopefully filled with tacos and tortas from Chespirito.

Posted in Food, Immigration | Leave a comment

How Do Pork Chops Exactly Offend Hispanics?

According to recent press reports, Philadelphia’s IronPigs’ baseball league has been forced to change the name of its mascot, PorkChop, simply because a group of Hispanics in the area claimed the moniker was offensive, outrageous, preposterous and ultimately unacceptable. The … Continue reading

Posted in Marketing & Advertising | 6 Comments