Monthly Archives: August 2009

Green With Envy, I Decided to Design my Own Latina-Themed T-Shirts

I guess I am late to the proud-Latina-party, because apparently even the New York Times caught the fever of the “I am a Wise Latina Too T-shirt” movement. But, as they say, it is better late than never. So I’ve … Continue reading

Posted in Marketing & Advertising | 41 Comments

Wear These Kicks. Unleash the Charro Inside You

And just when I thought Latino celebrities were all hung up into lotions and perfums, Pepe Aguilar is coming forward to show us there is yet one more thing Hispanic famous people can do to boost their wallets appeal among … Continue reading

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Time to Help Hispanic Seniors Navigate Medicare

Ah… the wonders of marketing! In an effort to promote a free seminar on Medicare to Hispanics seniors, the ever-creative minds of United HealthCare are combining a series of educational talks with a session of Zumba, the Latin-infused fitness program … Continue reading

Posted in Marketing & Advertising | 8 Comments

Come Sing With ‘Los Tigres’… at 33,000 Feet

Volaris, the Mexican low-cost airline that lets you fly from Toluca to Oakland for only $148 round-trip, is now offering norteño music fans the chance to see Los Tigres del Norte perform at 33,000 feet above the ground. Yeah, that’s … Continue reading

Posted in Marketing & Advertising | Tagged , , , , | 3 Comments

And Just When You Thought the Whole ‘Ugly Betty’ Marketing Thing was Over…

I thought I had seen everything (from the unimaginable to the ridiculous) surrounding the Ugly Betty marketing phenomenon… until the English came up with a special-edition Diet Coke Ugly Bottle promotion that is sweeping London and turning young Brit teens … Continue reading

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Tough Job Ahead for Mexican Cops

Speaking of spending taxes wisely, the Mexican police force wants our cops to look less like the guy on the left and more like the stud on the right. So, it is embarking on an ambitious plan to tackle the … Continue reading

Posted in Food, Why I Love Mexico | Tagged , | 6 Comments

Brüno’s ‘Brutality’ Against Mexicans Already Annoying Some non-Mexicans

As if there was nothing better to worry about us, “poor Mexicans” (i.e. economic collapse, rampant violence, daily kidnappings, swine flu, etc. etc.) the latest controversy regarding my people has to do with the upcoming Mexican release of Brüno, the … Continue reading

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