Hispanic Heritage Month is in full swing, and with it comes the flurry of
pandering Hispanic marketing opportunities to reach my people. From culturally relevant print publications and invitations to celebrate our heritage by eating pizza and drinking Pepsi to taking part in the Miss Gay Hispanidad Beauty Pageant, everyone’s in a fiesta mood. ¡Ajúa!
The latest to join the festive fray is Juan Luis Guerra, the Dominican icon who gave us Bachata Rosa, La Bilirrubina, Si tú te vas and other glorious merengue classics. Guerra has partnered with McDonald’s NYC Metro to take Latinos on a journey of spicy flavor that “will culminate with a surprise concert to be announced at a later date in New York City.”
I don’t know you, but I can’t wait to get my hands on an authentic Hispanic McDonald’s meal and dance to the tune of: ♫ Ojalá que llueva McCafé en el campo…. lah, lah, lah…♪