Cinco de Mayo has got to be my favorite faux Mexican holiday in the U.S. And not because it’s an excuse to drink all day long and yell ¡Viva México! while thinking it’s our celebration of Independence, but because it brings out the
stupidest best marketing gimmicks to sell everything, from spicy tattoos and sneakers for the three-legged, to senseless drink mixes and “ethnic food.”
I’ve put together only a few of my favorite marketing efforts around this mostly gringo holiday. Enjoy … and ¡Que viva México, cabrones!