‘Hispanic Santa’ Wears Sombrero, Whacks a Piñata

hispanicSana

Marketers are one audacious bunch.

Take the people of Festified Holiday Clothing, who took some time Sunday evening to send this blogger a sales pitch for their upcoming Feliz Navidad sweater line, featuring “multicultural Santa” (i.e. Hispanic and Black).

The $65 Feliz Navidad sweater (mind you, it’s discounted from $70) features “Hispanic Santa,” which in case you were wondering, is Hispanic because he’s brown faced and is holding a stick to whack a piñata.

Now, if piñatas and sombreros are not your thing, you can also go for the Men’s Lighted Multicultural Black Santa, who is — well — just black, though if you asked me, doesn’t look as merry as the Hispanic one.MLMCSVBL_Lighted_Multi_Cultured_Santa_Vest_Mens_Black_Support1__17105.1411346860.1280.1280

To be fair, the marketing people behind these things were honest enough to acknowledge right off the bat that these sweaters are ugly.

Not racist, they say, just ugly.

Oh well.

CLICK on the photo below to see the full pitch. It’s gold!

El pitch

El pitch

 

 

This entry was posted in Awkard homages, Fashion, Guacala, Marketing & Advertising and tagged , , , , . Bookmark the permalink.

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