Campaign lessons from South of the Border

Instead of courting Hispanic voters with unintelligible debates in Spanish (but in English), Presidential hopefuls should learn something from how campaigning is done South of the Border (yeah, we still have a few people down there).

Jorge Ruiz Romero, a candidate to the local assembly in Puebla, is pitching himself as nothing less but a Superhero.

An unprecedented -and may I add, surreal- outdoor ad features Mr. Ruiz Romero on the right and the figure of the superhero on the left, promising seguridad (safety) for the people.

Notice, however, that the superhero has shed its traditional blue suit for a more appropriate combination of green and red (we’re talking PRI here).

Is this creative or what?

3 thoughts on “Campaign lessons from South of the Border

  1. The only thing that beats this, is the billboards for DR. SIMI of Farmacias Similares. Or even more so, when the owner of the drugstore chain, decided to “run” for president in Mexico and had his self made ads with a political twist. Those were really hilarious…

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