Chris Christie’s Spanish-language TV Spot Has Been ‘Endorsado’ by Bad Spanish

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I don’t know you, but last time I checked, the Spanish translation for “endorsed” was patrocinado, respaldado, promocionado or even endosado.

But according to this spot, New Jersey Governor Chris Christie’s re-election campaign has been “endorsado” by some Latino leaders the Garden State, who need to brush up on their Spanish.

Watch the full ad below:

The Aflac Duck Speaks Spanish, Is Fluent in Clichés

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In an effort to lure more Hispanics to its insurance plans, Aflac this week launched Rehearsal, a 30-second spot in which we see the Aflac pato trying to pronounce Aflac using the tone and accents of Mexico, Brazil and Spain.

No, I’m not going to go all mean on them, because I actually think it’s a pretty fun ad, except I don’t really understand why the duck’s trainer is a Spaniard, but I guess I’ll have to think about it for a while…

Watch and leave your comments. What do you think about this ad?

♪ ♫ Ojalá que llueva ( McCafé ) en el Campo ♫ ♪


Hispanic Heritage Month is in full swing, and with it comes the flurry of pandering Hispanic marketing opportunities to reach my people. From culturally relevant print publications and invitations to celebrate our heritage by eating pizza and drinking Pepsi to taking part in the Miss Gay Hispanidad Beauty Pageant, everyone’s in a fiesta mood. ¡Ajúa!

The latest to join the festive fray is Juan Luis Guerra, the Dominican icon who gave us Bachata Rosa, La Bilirrubina, Si tú te vas and other glorious merengue classics. Guerra has partnered with McDonald’s NYC Metro to take Latinos on a journey of spicy flavor that “will culminate with a surprise concert to be announced at a later date in New York City.”

I don’t know you, but I can’t wait to get my hands on an authentic Hispanic McDonald’s meal and dance to the tune of: ♫ Ojalá que llueva McCafé en el campo…. lah, lah, lah…♪

The ‘Miami Herald’ is About to Get Muy Caliente…


Ah… Hispanic Heritage Month is not even here and marketers and publishers are already getting very excited.

Take the Miami Herald, which is already hyping up interest for Caliente, a free Spanish-language tabloid featuring stories that most concern my people (i.e. gossip, bikinis, fútbol) and other relevant, up-to-date news items (Who could have possibly killed Natalie Wood?)

According to the Random Pixels blog, Miami Herald publisher David Landsberg, has been sending out an email to the newsroom announcing that the paper had come up with a new publication catering to the Herald‘s most neglected and overlooked demographic: Hispanics.

But didn’t they already have the El Nuevo Herald to cater to the most neglected and overlooked demographic? I’m confused.

Hat tip: @HispanicTips

‘Gossip Girl Acapulco,’ Stupider than Regular ‘Gossip Girl’

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This post has been updated today (9/13/2013) to reflect the unavoidable fact that the series will premiere Sept. 20 at 9 p.m. ET/PT on UniMás.

And just when I thought I had seen it all, Mexican producer Pedro Torres has come up with a “tropicalized” (literally) version of Gossip Girl.

Gossip Girl Acapulco it is co-produced by Warner Brothers International Television Production and will air on the CW channel very soon, reaffirming once again that Mexico is the cradle of the surreal –and of First Class Stupidity. Torres, however, seems to be real excited and all.

“The drama has become tropical without losing its essence,” Torres told Notimex.

Yeah. What’s next? Dr. House IMSS Azcapotzalco? Sex & La Merced?

Watch. Cringe. Don’t Repeat.

It’s Hispanic Heritage Month! Time for the ‘Miss Gay Hispanidad’ Beauty Pageant


Every year, Latinos and non-Latinos across the U.S. celebrate Hispanic Heritage Month, a monthlong extravaganza of all things Latino that has included a bash in the White House (I wasn’t invited;) a Cielito Lindo singing collage over at Southwest Airlines and  -of course- an invitation for Latinos to enjoy their heritage by eating pizza and drinking Pepsi.

This year, though, this blogger would like to take a moment to highlight an upcoming beauty pageant that promises to become the event of the year (in the Dallas area, that is.) It’s the Miss Gay Hispanidad contest, offering Hispanic gays (presumably only men) the opportunity to make $2,000 by presenting themselves in a typical “Latin” outfit, bathing suit or gala dress.

Miss Gay Hispanidad takes place Sept. 26 at -where else?- the Kaliente Discotec [sic.]

Calling on my Hispanic gay friends: Will-You-Please-Take-Me????

Hat tip: Carlos Tourné

Kobe Bryant’s ‘Mexican Blanket’ Nike Shoes, Not as Cool as ‘Cinco de Mayo’ Sneakers, but they’re OK


I totally missed this (it must be the exhaustion from working extra hours doing nothing) but the almighty Kobe Bryant finally released the $110 Mexican Blanket Nike shoes, which -as everybody knows- are as cozy and sporty as a real Mexican blanket; except that you can buy a Mexican blanket in any Mexican flea market for about 30 pesos.

Nevertheless, the Nike Kobe 8 Mexican Blanket shoes are available for purchase online, and while they look totally awesome, I think they are not nearly as cool as the Cinco de Mayo sneakers.

What are you waiting for? Pick a pair and get ready to go ‘dunking’ á la mexicana.