Monthly Archives: December 2009

Stop Wracking Your Brain. Good Copy -and Strong Visuals- Will Have Latinos Buy your Stuff

Forget Verizon’s mariachis, Kellogg’s Touch of Honey or Absolut Vodka’s re-drawn borders. Here is a great example of how a good visual -and a kick-ass name- will have Latinos run and buy your product, without spending a fortune on media … Continue reading

Posted in Marketing & Advertising | Tagged , | 2 Comments

And Just When You Thought Hispanic Media Couldn’t Sink Any Lower…

Target Style magazine, a title I’m not rushing out to buy, had the “brilliant” idea of body painting Niurka Marcos with the colors of the U.S. and Cuban flags… Why? may we wonder… To “Raise awareness about 50 years of … Continue reading

Posted in Print media | 3 Comments

Univision’s ‘Special Correspondent’ Grills President Obama on the Chimney Issue

Grammy-award winning singer and member of Univision’s Board of Directors, Gloria Estefan, this week sat down with President Obama to discuss some of the most pressing issues concerning U.S. Hispanics, including health-care reform, immigration, Latinos in the economy and -of … Continue reading

Posted in Television | 2 Comments

It’s NOT the Network. It’s la Fiesta Total!

I suppose my career counselor was right when he said advertising was not for me. Otherwise, how could I possibly explain my failure to conceive a creative piece like the one above? Showing mariachis and folkloric dancers to show your … Continue reading

Posted in Marketing & Advertising, Music | Tagged , , | 1 Comment

Adweek’s ‘Marketing Special’ Unveils Shocking Revelations About U.S. Hispanics

Nielsen-owned Adweek, Brandweek and Mediaweek magazines, which -surprisingly- are still around, this week released a 5-page special advertising issue featuring some shocking revelations about U.S. Hispanic market, including: -Hispanics are the fastest-growing demographic in the U.S. -Famous Hispanics include Salma … Continue reading

Posted in Marketing & Advertising, Print media | Tagged , , | 2 Comments

NALEO Wants you to Know Joseph and Mary Got Themselves Counted. And so Should You

Behold this promotional ad for the 2010 Census, because if Evangelical leaders have their way, it might soon disappear from the face of the Earth. The above poster is part of a broad campaign by the National Association of Latino … Continue reading

Posted in Immigration, Politics | 1 Comment

Harlem Barber Shop Embraces Diversity

I first bumped into this sign on November 25th, walking around West Harlem, happy to see “my people” were finally taking over a mostly Dominican neighborhood… But then, I walked by that place again only to find this: What on … Continue reading

Posted in Immigration | 1 Comment