Monthly Archives: July 2007

A new telenovela starring the People Meter

If you thought Univision and Telemundo were the only ones in the business of giving Latinos their much-needed dose of drama, think again. In an effort to explain Latinos what the hell it is that it does, The Nielsen Company … Continue reading

Posted in Marketing & Advertising, Television | 1 Comment

Welcome! … are you a U.S. citizen?

As a freelance writer for Crain’s Advertising Age, I have to visit their building every now and then. The publishing house occupies a couple of floors in a big building on 711 Third Avenue and, as it often is the … Continue reading

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Quotable quotes for the weekend….

“Jerry sold, collected his money and is having fun.” Univision CEO Joe Uva on whether Jerry Perenchio is at all involved in the network’s operation. (The Hollywood Reporter) “You will not have 20 Home Depots and 20 Wal-Marts.” Cuban exile … Continue reading

Posted in Politics, Television | 1 Comment

Good lord! the iPod finds Jesus in Mexico

Want to sell stuff in Mexico? Reach out to Jesus Christ. That is exactly what computer retailer Compumac did to pitch its MacMerchandise in Queretaro, one of Mexico’s most pious cities: an image of Jesus wearing the ubiquitous white earphones … Continue reading

Posted in Marketing & Advertising | 6 Comments

Air France taps a ‘commie’ to pitch first-class service

Lucky travelers between Mexico City and Paris on Air France flights can now chose from a succulent menu that includes chicken breast in white pipián sauce, chicken supreme stuffed with almonds and sesame seeds in an olive and capers sauce … Continue reading

Posted in Food, Marketing & Advertising | 2 Comments

Macy’s apologizes for racist T-Shirt

Here’s a good one. Macy’s department this week said it will no longer sell a T-shirt that turned out to offend the same people it was intended to please: Latino shoppers. Such offending T-shirt, which sold for $24.95, reads “Brown … Continue reading

Posted in Marketing & Advertising | 4 Comments

Disney targets smelly little Latinos

You know how smelly children can get –especially if they are Hispanic. But thankfully there are marketers out there who never stop working to bring us the best of their market research translated into products we didn’t know we needed … Continue reading

Posted in Marketing & Advertising | 6 Comments

Arizona immigrants snub the Super Bowl

It’s only 198 days until AZ Super Bowl XLII, so if you are already working on your travel arrangements to visit the Grand Canyon State, be prepared to make your bed at the hotel and clean your table at the … Continue reading

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Hispanic marketing 101: what do to with “Chi-chis”

Hormel Foods has enrolled a bunch of marketing students from Chicago’s DePaul University to help find answers in how to market to Hispanic consumers. According to –who else?– Pork News, 12 DePaul students were enlisted to analyze a dozen of … Continue reading

Posted in Food, Marketing & Advertising | 2 Comments

I just write the stuff, don’t expect me to watch it

Ever wondered why Telemundo telenovelas have such a hard time beating those of Univision? For starters, Univision’s fare is mostly comprised by novelas imported directly from the mero-mero del drama, the so-called dream factory, her highness Grupo Televisa. But there’s … Continue reading

Posted in Marketing & Advertising, Television | 2 Comments

At last! market research that makes sense

I never thought I would ever be thankful to a market research firm, but this time I am … truly. So, thank you, E-Poll Market Research for giving curvy Latinas in our late (very late) 30s something to live for. … Continue reading

Posted in Marketing & Advertising | 6 Comments

Mexican food for the uninitiated

Funny things happen to Mexican food when it has to be explained to “unacculturated” gringos. And I can only applaud the creativity (I would even say, the poetry) behind some of those efforts. The owners of Santa Fe restaurant in … Continue reading

Posted in Food, Marketing & Advertising | 1 Comment

P&G’s next marketing frontier: “la tiendita”

Procter & Gamble has a big problem in Mexico: poor people and their insistence on buying things in small packets and in little tienditas –those small stores that refuse to disappear despite Wal-Mart’s best efforts. An article in today’s Wall … Continue reading

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Got pesos? Go shopping in Texas

Got some cash left over from your last Spring break in Cancún? Go shopping in Dallas! they will happily take your pesos. Only a few months after Pizza Patrón announced it would accept Mexican pesos as payment, another Dallas-based retailer … Continue reading

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‘La fea más bella’ a plot to overthrow Fidel Castro?

Don’t pity the Cubans too much. It turns out a lot of them (and I’m talking about the ones living in the island) are just as “lucky” as the rest of us: they tuned in for the grand finale of … Continue reading

Posted in Politics, Television | 5 Comments