Monthly Archives: September 2009

Brilliant! Univision Will Have You Pay to Become a Walking Billboard Promoting Its Brand

You can say whatever you want about Univision, but you cannot deny the company’s marketing team is genius. Starting today, Univision viewers will be able to visit La Tienda Univision to purchase all sorts of tacky stuff, from El Gordo … Continue reading

Posted in Marketing & Advertising, Television | Tagged , | 1 Comment

Honor Your Heritage. Eat Pizza. Drink Pepsi. Be Fat

Hispanic Heritage Month is in full swing now, and because there is never a better time to celebrate our heritage, Pizza Patrón has partnered with Pepsi Co. to bring us “!Viva Latino! Pizza Patron y Pepsi Festejan el Mes Patrio” … Continue reading

Posted in Food, Marketing & Advertising | Tagged , , | Leave a comment

At Last, Advertising That Delivers a Relevant Message… and Will Actually Move Product

Hat tip to my friend Carlos F., who found this ad in a magazine whose name he prefers to forget…

Posted in Immigration, Marketing & Advertising | Tagged , | 5 Comments

Newt Gingrich Launches Ghetto-Language Website

It seems our favorite conservative politician, Newt Gingrich, has had a change of heart. Not long ago, he regaled us with the now infamous quote about Spanish being the language of “living in a ghetto.” And now, the former House … Continue reading

Posted in Language | 3 Comments

Mariachis, Goya Food-Sponsored Señoritas Give ‘Los Mets’ a Hispanic Lift Against ‘Los Bravos’

Not to be outdone by Los Yankees and their legally-non-blond Latina, the New York Mets tonight decided to wear their “Los Mets” jerseys as they face the Atlanta Braves (or shall I say Los Bravos de Atlanta?). Because unless you’ve … Continue reading

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Guess Who Will be Pitching This Weekend at Yankee Stadium?

Very rarely Every now and then Hispanic Heritage Month gives us some pleasant surprises, like this coming Saturday, when Justice Sonia Sotomayor will come off the bench… and onto the Yankees field to toss the ceremonial first pitch at Yankee … Continue reading

Posted in Politics | Tagged , , | Leave a comment

Attention Hispanic Shoppers: Buying Expensive, Useless Stuff Now Available in Spanish!

I don’t know you, but these days the only pleasure I find while flying around the U.S. consists of browsing the pages of SkyMall, the quarterly in-flight magazine where you can find everything, from a life-size zombie statue and Retro … Continue reading

Posted in Marketing & Advertising, Print media | Tagged , | 1 Comment