It is still early to tell if Univision’s venture into merchandising will become an important source of revenue for the cash-starved media company. But one thing is for sure: it certainly deals a serious blow to the recently launched Spanish-language version of Sky Mall.
Hispanic Heritage Month is in full swing now, and because there is never a better time to celebrate our heritage, Pizza Patrón has partnered with Pepsi Co. to bring us “!Viva Latino! Pizza Patron y Pepsi Festejan el Mes Patrio” [sic]
Notwithstanding the lack of proper punctuation, the special promotion has been “specifically designed to honor Latin culture” by having us indulge in unhealthy amounts of fast-food and soda.
Mr. Gingrich this week launched The Americano, a bilingual site “offering a fair and balance perspective on the subjects that touch Hispanic Americans. A place where people can express themselves and learn all about traditional values.”
Not to be outdone by Los Yankees and their legally-non-blond Latina, the New York Mets tonight decided to wear their “Los Mets” jerseys as they face the Atlanta Braves (or shall I say Los Bravos de Atlanta?).
Because unless you’ve been living under a rock (or don’t receive Hispanic Google alerts) we are right in the middle of Hispanic Heritage Month, baby!
My friend Henry is at Citi Field as we speak, and assures me there is a Mariachi band playing between innings…
Very rarely Every now and then Hispanic Heritage Month gives us some pleasant surprises, like this coming Saturday, when Justice Sonia Sotomayor will come off the bench… and onto the Yankees field to toss the ceremonial first pitch at Yankee Stadium, before the New York Yankees take on the Boston Red Sox.
“Having Justice Sotomayor, a South Bronx native, participate in our yearly Hispanic Heritage Month celebration is very exciting, as she is an inspiration to so many,” the Yankees’ director of Latino Affairs, told the local media.
We wish Ms. Sotomayor a safe pitch and hope she will have the time to enjoy some of the “Latin delicacies” the venue has to offer, including $5 empanadas at Goya’s Salsa on the Go food stand.
So I was crushed delighted to find out SkyMall is now available in Spanish. This way, Hispanics, too, will be able to enjoy the pleasures of spending the money they don’t have in stuff they don’t need, like the $25 Fernando the Chihuahua statue (above) which -SkyMall editors inform us- will be a hit on your dining room…. (and hopefully will go nicely with that decorative plate featuring the Kennedy’s.)
In the latest riff between a dwindling black community and a growing Mexican population in Passeic, New Jersey, a group of residents are fuming over the placing of a statue of Los Temerarios in some housing complex.
Marketing minds never stop working; so it is marketers we shall thank for the upcoming snack craze: Exotic chocolates (or shall I say “chockolates”?) featuring Ramen Noodle, French Toast and Tortilla lime+ salt flavors.
This super idea, someone tells me, comes from Komforte Chockolates, a company I know nothing about but to which I’d love to pitch the following flavors. How ’bout:
1. Chockolate pibil
Will they make this blogger very happy and release some of these by September 16?
Don’t be fooled by this picture. Hispanics in the military are a happy bunch… Or at least, they are just about to be.
Starting Sept. 15, Hispanic soldiers in Iraq will be joining the Latino marketing cultural extravaganza known as Hispanic Heritage Month, as the company that took them to Iraq in the first place is preparing a series of events to honor their Heritage.
These include -of course- plenty of “Latin food” and salsa dancing, because that’s what you want to do when you live in a place surrounded by mortal danger and far away from your abuela.
It seems like when she is not talking to blabbering puppets or marrying music moguls, Mexican pop singer Thalía loves to hit the shooting range. So much so that she has her own Tullio Fabbri shotgun custom-made to fit her allegedly rib-less figure. And it’s not just the fashion thing.
As she tells WSJ.com reporter William Snyder, she’s nuts about shooting things.
I couldn’t make this stuff up even if I tried. Turns out the guy who tossed a bottle and left a hate-filled note against Hispanics at a church in Long Island is, well, Hispanic. According to press reports:
Christian Mungia Garcia, 25, was arrested Friday night after hurling a wooden log and a glass bottle at a congregant of the Iglesia Evangélica Refugio de Salvacion in Patchogue. Cops later accused Garcia of leaving the hate-filled note Wednesday at the church.
The offending note read: “Hispanics do not rule. Whites do!” which prompted the cops to rule the incident a hate-crime [inexplicably so.]