Monthly Archives: September 2009

Brilliant! Univision Will Have You Pay to Become a Walking Billboard Promoting Its Brand

You can say whatever you want about Univision, but you cannot deny the company’s marketing team is genius. Starting today, Univision viewers will be able to visit La Tienda Univision to purchase all sorts of tacky stuff, from El Gordo … Continue reading

Posted in Marketing & Advertising, Television | Tagged , | 1 Comment

Honor Your Heritage. Eat Pizza. Drink Pepsi. Be Fat

Hispanic Heritage Month is in full swing now, and because there is never a better time to celebrate our heritage, Pizza Patrón has partnered with Pepsi Co. to bring us “!Viva Latino! Pizza Patron y Pepsi Festejan el Mes Patrio” … Continue reading

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At Last, Advertising That Delivers a Relevant Message… and Will Actually Move Product

Hat tip to my friend Carlos F., who found this ad in a magazine whose name he prefers to forget…

Posted in Immigration, Marketing & Advertising | Tagged , | 5 Comments

Newt Gingrich Launches Ghetto-Language Website

It seems our favorite conservative politician, Newt Gingrich, has had a change of heart. Not long ago, he regaled us with the now infamous quote about Spanish being the language of “living in a ghetto.” And now, the former House … Continue reading

Posted in Language | 3 Comments

Mariachis, Goya Food-Sponsored Señoritas Give ‘Los Mets’ a Hispanic Lift Against ‘Los Bravos’

Not to be outdone by Los Yankees and their legally-non-blond Latina, the New York Mets tonight decided to wear their “Los Mets” jerseys as they face the Atlanta Braves (or shall I say Los Bravos de Atlanta?). Because unless you’ve … Continue reading

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Guess Who Will be Pitching This Weekend at Yankee Stadium?

Very rarely Every now and then Hispanic Heritage Month gives us some pleasant surprises, like this coming Saturday, when Justice Sonia Sotomayor will come off the bench… and onto the Yankees field to toss the ceremonial first pitch at Yankee … Continue reading

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Attention Hispanic Shoppers: Buying Expensive, Useless Stuff Now Available in Spanish!

I don’t know you, but these days the only pleasure I find while flying around the U.S. consists of browsing the pages of SkyMall, the quarterly in-flight magazine where you can find everything, from a life-size zombie statue and Retro … Continue reading

Posted in Marketing & Advertising, Print media | Tagged , | 1 Comment

Statue Honoring ‘Los Temerarios’ in New Jersey has Residents [and This Blogger] Very Upset

In the latest riff between a dwindling black community and a growing Mexican population in Passeic, New Jersey, a group of residents are fuming over the placing of a statue of Los Temerarios in some housing complex. According to The … Continue reading

Posted in Immigration, Music | Tagged , , | 4 Comments

And Now… Tortilla + Lime + Salt Chocolate

Marketing minds never stop working; so it is marketers we shall thank for the upcoming snack craze: Exotic chocolates (or shall I say “chockolates”?) featuring Ramen Noodle, French Toast and Tortilla lime+ salt flavors. This super idea, someone tells me, … Continue reading

Posted in Food, Marketing & Advertising | 2 Comments

El Army Wishes Hispanics in Baghdad a Very Happy Heritage Month

Don’t be fooled by this picture. Hispanics in the military are a happy bunch… Or at least, they are just about to be. Starting Sept. 15, Hispanic soldiers in Iraq will be joining the Latino marketing cultural extravaganza known as … Continue reading

Posted in Immigration, Marketing & Advertising | Tagged , , | 2 Comments

Thalia Has a Passion for Shotguns. I Wonder if She Can See Alaska from Her Park Avenue Condo

It seems like when she is not talking to blabbering puppets or marrying music moguls, Mexican pop singer Thalía loves to hit the shooting range. So much so that she has her own Tullio Fabbri shotgun custom-made to fit her … Continue reading

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What do Latinos do in Space? They Dance, Of Course!

And just when we thought we knew everything about Latinos in Space, our favorite orbiting Mexican informs us that it is possible to do the Conga at zero gravity. Ah…There is nothing more satisfying than making sure our people live … Continue reading

Posted in Television | Tagged , , | 1 Comment

Oliver Stone Totally Hearts Chávez; Fears His New Movie Will not be Shown in U.S. [I Wonder Why]

There is one thing that has Americans even more pissed than Obama speaking to their precious little brats children, and that is the fact that their very own, U.S.-born, Oscar-winning director Oliver Stone is now, like Hugo Chávez’ BFF. Stone’s … Continue reading

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Police Arrest Hispanic Man for Being Anti-Hispanic

I couldn’t make this stuff up even if I tried. Turns out the guy who tossed a bottle and left a hate-filled note against Hispanics at a church in Long Island is, well, Hispanic. According to press reports: Christian Mungia … Continue reading

Posted in Immigration | 2 Comments

It’s Not the iPod… It’s the iPollo!

Driving around Mexico City can be a truly entertaining experience, especially when you bump into Bachoco outdoor advertising. Hat tip: Netmedia Blog Other cool Bachoco outdoor ads:

Posted in Marketing & Advertising, Why I Love Mexico | Tagged , , , | 2 Comments