Monthly Archives: January 2010

Where is the Token Latino?

I couldn’t help but notice Gov. Bob McDonell picked a very multicultural crowd as background for his response to President Obama’s State of the Union, which is, like, nice, but… Where is the token Latino?

Posted in Immigration, Politics, Television | 7 Comments

Landon Donovan Tries to Trick the Mexican Migra

Before you cringe -and call the Latino stereotype police, I’d like to tell you that the following ad -pitching Grupo Televisa’s Gana Gol lottery game- was created, written and filmed in Mexico… by Mexicans. And no, I don’t think it’s … Continue reading

Posted in Marketing & Advertising | Tagged , , , | Leave a comment

Schwarzenegger to Outsource Imprisonment of Mexicans… In Mexico

You can say anything about California’s governor but you cannot deny the guy’s gotta head full of brilliant ideas. In his most recent political -and economic- potential breakthrough, the Governator is proposing to pay the Mexican government to house the … Continue reading

Posted in Immigration, Politics | Tagged , , | Leave a comment

It’s NOT the Network. It’s la Fiesta Total!

I suppose my career counselor was right when he said advertising was not for me. Otherwise, how could I possibly explain my failure to conceive a creative piece like the one below? Showing mariachis and folkloric dancers to show your … Continue reading

Posted in Marketing & Advertising, Print media | Leave a comment

Brilliant! P&G Will Teach Latinas How to Save Money While Still Buying Pricey Detergent

You might not know this but according to Buenhogar Magazine a very prestigious institution, 31 percent of Hispanics have more expenses than income every month, (perhaps because we just keep buying Buenhogar every month?), which is, like, really bad because … Continue reading

Posted in Marketing & Advertising | Tagged , , | 1 Comment

Palestinian Entrepreneur Finds ‘Neat’ Way to Lure Hispanic Customers to Service Station

Question: How would you lure more Mexican customers to your Memphis-area gas station? Answer: Offer additional services such as check cashing and money remittances to Mexico… and then use the Pemex brand -and logo- to give the business a truly … Continue reading

Posted in Immigration, Marketing & Advertising | Tagged , | 4 Comments

Alcohol Good. Diets Bad. Spanish Advertising Rocks!

I always knew my Madre Patria one day would come to my rescue. Spanish authorities are imposing an advertising ban on certain beauty products and services before 10 p.m., mostly because there a lot of people over there obsessed with … Continue reading

Posted in Marketing & Advertising, Television | 6 Comments