Monthly Archives: January 2010

Where is the Token Latino?

I couldn’t help but notice Gov. Bob McDonell picked a very multicultural crowd as background for his response to President Obama’s State of the Union, which is, like, nice, but… Where is the token Latino?

Posted in Immigration, Politics, Television | 7 Comments

Landon Donovan Tries to Trick the Mexican Migra

Before you cringe -and call the Latino stereotype police, I’d like to tell you that the following ad -pitching Grupo Televisa’s Gana Gol lottery game- was created, written and filmed in Mexico… by Mexicans. And no, I don’t think it’s … Continue reading

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Schwarzenegger to Outsource Imprisonment of Mexicans… In Mexico

You can say anything about California’s governor but you cannot deny the guy’s gotta head full of brilliant ideas. In his most recent political -and economic- potential breakthrough, the Governator is proposing to pay the Mexican government to house the … Continue reading

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It’s NOT the Network. It’s la Fiesta Total!

I suppose my career counselor was right when he said advertising was not for me. Otherwise, how could I possibly explain my failure to conceive a creative piece like the one below? Showing mariachis and folkloric dancers to show your … Continue reading

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Brilliant! P&G Will Teach Latinas How to Save Money While Still Buying Pricey Detergent

You might not know this but according to Buenhogar Magazine a very prestigious institution, 31 percent of Hispanics have more expenses than income every month, (perhaps because we just keep buying Buenhogar every month?), which is, like, really bad because … Continue reading

Posted in Marketing & Advertising | Tagged , , | 1 Comment

Palestinian Entrepreneur Finds ‘Neat’ Way to Lure Hispanic Customers to Service Station

Question: How would you lure more Mexican customers to your Memphis-area gas station? Answer: Offer additional services such as check cashing and money remittances to Mexico… and then use the Pemex brand -and logo- to give the business a truly … Continue reading

Posted in Immigration, Marketing & Advertising | Tagged , | 4 Comments

Alcohol Good. Diets Bad. Spanish Advertising Rocks!

I always knew my Madre Patria one day would come to my rescue. Spanish authorities are imposing an advertising ban on certain beauty products and services before 10 p.m., mostly because there a lot of people over there obsessed with … Continue reading

Posted in Marketing & Advertising, Television | 6 Comments

And This is How Mexicans Will be Celebrating the Centennial of Our Revolution. ¡Ajúa!

Meet Fernanda and Isabel Calles Carranza, great-granddaughters of revolutionary leaders, who are celebrating the centennial of the Mexican Revolution by -what else?- posing nude for Playboy. According to EFE, the twenty-something sisters were “convinced” by the magazine’s publishers to appear … Continue reading

Posted in Print media, Why I Love Mexico | Tagged | 5 Comments

Don’t Know Latin America’s Major Capitals? No Worries: AT&T Will be There for You

I watched this commercial for the first time Sunday night (during the NBC broadcast of the Golden Globe Awards) and then it hit me: technology will always be there for us, no matter how challenged, ignorant or forgetful we become … Continue reading

Posted in Television | Tagged | 3 Comments

Latino Presidential Hopeful Scheduled to Appear on Gringo Telenovela

Antonio Villaraigosa, the guy Rush Limbaugh mistook for a “shoeshine guy,” has found an innovative way to make himself relevant in these days and times: he will make a special appearance on All My Children, the legendary ABC soap opera, … Continue reading

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California Lures Mexicans to Activities Other Than Fruit Picking

Because you can never get enough Mexicans in California, the state’s Travel and Tourism Commission has launched an all-Spanish-language Web site to “help lure more Mexicans to The Golden State.” Visita California informs my people about the many wonderful things … Continue reading

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Mel Gibson Goes to Mexico. Veracruz Prison Brouhaha Ensues

We were all too distracted -and shocked- at the events unfolding this week in Haiti, but I thought you might want to know that your favorite Australian filmmaker is pissing up a lot of people in Veracruz, Mexico. As it … Continue reading


Oh No! ‘La Migra’ is Now After Our Chicharrón!

Sorry, guys. If you thought you could continue to bring in your deliciously greasy chicharrón from Mexico, think again. Starting this week, the U.S. Customs and Border Protection is enforcing new rules that are making it harder for you to … Continue reading

Posted in Food | Tagged , | 2 Comments

Sonia Sotomayor Joins Sarah, Michelle, Hillary and Caroline as Cartoon Superheroine

Because I’m sure you were dying to know: Sonia Sotomayor’s ascension to the U.S. Supreme Court will hit the comic stores in April 2010, as Bluewater Productions prepares a new series featuring the Neoyorican judge. The pitch: The Supremes have … Continue reading

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Hey, Latinos in America: Get Off Your Tía’s Couch and Make Yourselves Count!

As of 2010, this blogger is making a personal commitment to support every single initiative aimed at having Latinos take part on the upcoming Census. Why? Well, that’s the least I can do after having read a very disturbing -and … Continue reading

Posted in Immigration | Tagged , , | 1 Comment