Monthly Archives: June 2009

A Tribute to The King of Pop, Corrido Style

From the same guy who brought us Barack Obama’s corrido (in English AND Spanish) now comes El Corrido de Michael Jackson. Enjoy –and don’t mind the words if you don’t understand them. It pretty much says he was the King … Continue reading

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Televisa Wants You to Know South Africans are a Bunch of Savages

Mexicans (and other Latin Americans for that matter) can be very touchy when they perceive they are being portrayed using stereotypes (hats, maracas, excessive soccer, mortal diseases… you name it). But -as my abuela used to say- we are often … Continue reading

Posted in Marketing & Advertising, Television | 5 Comments

How to Sell Mexican ‘Food’ in Japan

Forget about Absolut Vodka and Burger King’s Texican Burger, the makers of Don Tacos have found a culturally-relevant (and insanely amusing) way to pitch “Mexican” food to the Japanese, with church and zapatería included. Watch, wear your sombrero, take a … Continue reading

Posted in Marketing & Advertising | Tagged , , | 1 Comment

Jennifer Lopez Shutters Clothing Line. And Not Because It Looked Like This

It turns out JLo’s Made-in-China haut couture clothing line Sweetface has gone out of business. And -surprisingly enough- NOT because it looks like this, but because the economy kind of sucks. Go figure! According to WWD, this marks the end … Continue reading

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Kellogg’s Reaches Out to Hispanics by Adding Honey [and a Little BS] to Corn Flakes Cereal

Brilliant marketing minds just don’t seem to stop working… In its latest “branding breakthrough,” Kellogg’s is adding honey to its popular Corn Flakes cereal to target the Hispanic crowd (something this blogger is having a hard time to comprehend.) “Kellogg’s … Continue reading

Posted in Marketing & Advertising | 5 Comments

NBC: You Really Never Know Who Is Hispanic These Days

Wanna win a discontinued CD of The Miami Sound Machine? one ticket to Broadway’s Washington Heights for your abuela or a coupon for free café con leche at the bodega? Watch the following video and then try to answer the … Continue reading

Posted in Marketing & Advertising, Television | Tagged , | 6 Comments

Is This What the New Dora is Up to These Days?

Just in time for Puerto Rico Day Parade in New York City, Dora the Explorer seems to be Livin’ la Vida Loca in West Harlem (with Sponge Bob, Barbie and Hello Kitty as untroubled witnesses) Ay, Caramba! Photo: Laura Martínez

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