Brilliant marketing minds just don’t seem to stop working…
In its latest “branding breakthrough,” Kellogg’s is adding honey to its popular Corn Flakes cereal to target the Hispanic crowd (something this blogger is having a hard time to comprehend.)
“Kellogg’s Corn Flakes has been a part of the Latino breakfast experience for years,” Susanne Norwitz, director of brand PR at Kellogg’s told Brandweek magazine. (So, I wonder: why change it now?)
Anyhow, to make sure this thing is actually targeted at us, Kellogg’s has added the line “With a Touch of Honey” in both English and Spanish, because, I suppose, after all these years we haven’t figured out that honey is miel en inglés.
[Hot tip: Enjoy your plate of Corn Flakes con Toque de Miel while sipping your café con leche and surrounded by all those bongos in your office!]