Mexicans are Loving this Campbell’s Star Wars Soup Commercial. Can you Guess Why?

Intentional insight or mere fluke?

Intentional insight or mere fluke?

Speaking of Mexican Star Wars, there is a new Campbell’s Soup ad making the rounds on the Internet, particularly among Mexicans like myself who grew up convinced that Star Wars‘ adorable R2D2 droid was actually called Arturito.

I am not a fan of canned soup, but I think the ad is quite clever. Now: Do you think it was meant to throw in a “universal insight” in hopes of capturing U.S. Hispanics or was it a pure fluke?

Watch and decide for yourself*

  • Oh, and try to avoid some of the comments on the YouTube page. Some of them are quite pathetic.

Hat tip: Marco López

This entry was posted in Marketing & Advertising, Star Wars and tagged , , , , . Bookmark the permalink.

13 Responses to Mexicans are Loving this Campbell’s Star Wars Soup Commercial. Can you Guess Why?

  1. This is one of my favorite commercials on TV right now. A great way to hit a multicultural market while also appealing to a wider audience.

  2. Christian says:

    Hola Marco-

    No fue “a fluke”. Quedo muy contento que le encantó el comercial. Y estoy seguro que my vecina en la oficina, que fue responsable por el comercial, también debe estar muy contenta.

    Para que sepas, tenemos muchas sopas que no son enlatadas. Te invito a probar nuestras sopas “Campbell’s Slow Kettle”, por ejemplo. Pero que la sopa de “Arturito” es muy graciosa lo es.

    Gracias por sus comentários.

    Abrazos,
    Christian..

    #emp #employee
    PS.: trabajo en la área de marketing de la Campbell Soup Company, entretanto la opinión y la respuesta aquí es mía y no de Campbell 🙂

  3. R2D2 says:

    Commercial is retarded..

  4. Cc says:

    It is ridiculous where do we live? The USA if Mexico?

  5. Rick Vasquez says:

    It is a commercial rooted in bigotry and racism.

  6. Donna M says:

    I think it’s a cute commercial.

  7. Donna M says:

    I think it’s a cute commercial and no, I’m not Mexican

  8. Leslie says:

    You want to sell to the Mexican audience then air it in Mexico. Its an affront to every hard working American who is sick of seeing and hearing everything in Spanish. No Campbell’s soup in my pantry from now on.

  9. Leslie says:

    Of course the Mexicans are loving the commercial. They are too lazy to learn English.

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