I’m too old to remember Fusion, the short-lived, multimillion joint effort between Univision and ABC to craft English-language content for U.S. Latinos (now mostly known as “Latinx.”) We all know that didn’t go anywhere, but now Telemundo is giving it another shot with the launch of Tplus, a “new content brand” to serve the full spectrum of U.S. Hispanics as part of its effort to grow Peacock subscribers.

According to media reports, the new brand will initially be available on the Peacock Premium tier, with content programmed for what the company refers to as “the 200%ers”: audiences who are 100% American and 100% Latinx. 

In an interview with The Hollywood Reporter, Romina Rosado (who somehow was identified as “Rosada,” throughout the article) said Tplus “is meant to resonate with U.S.-based Hispanic viewers who tend to skew younger and are, therefore, digitally native.”

I don’t know, man, seems like Big Media keeps throwing stuff to see what sticks and I’m just getting too old and tired to follow up -or even care.