Monthly Archives: July 2013

The $19.95 Quesadilla; Proudly Endorsed by the NY Times

Photo: Laura Martinez

Posted in Food, Marketing & Advertising, Stupid propositions | Tagged , , | 1 Comment

Doritos Dinamita: Your Key to the Elusive Hispanic Millennial

Are you trying to reach the elusive Hispanic millennial but not sure how to go about it? I don’t blame you… After all, Hispanic millennials, while similar to regular, non-Hispanic millennials are a “dynamic group of individuals with diverse backgrounds … Continue reading

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Colombia Will not Win Spelling Medal at ‘Word’ Games

Now, this is awkward. According to Colombian (not Columbian) newspaper El Tiempo, the country’s organizing body of this year’s World Games has recalled the 1,221 gold, silver and bronze medals that were supposed to be handed to athletes at this year’s competition. … Continue reading

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In Latest Sign of Commitment to U.S. Hispanics, Dish Goes ‘Google Translate’

IMPORTANT UPDATE: On 07/29/2013 Dish responded to this post by a Tweet presumably written by a human being with very, very poor writing skills in Spanish. One does not have to be a genius to realize Dish Networks is very … Continue reading

Posted in Language, Latin America, Marketing & Advertising, Stupid propositions | 2 Comments

Mexican Courier Service Picks Best Name Ever

In an era dominated by iPods, iPads, iPhones, iTunes and iMacs… how else were you going to call your Mexico City-based budding courier service, offering speedy deliveries nationwide?  This is Mexican ingenuity at its best. iCaramba! Photo and h/t: Enrique … Continue reading

Posted in Language, Latin America, Marketing & Advertising, Mexico, Why I Love Mexico | Tagged , , , | 6 Comments

‘Betty la Fea’ in Arabic is ‘Heba Regel -El Ghorab’

Great news coming from crisis-ridden Egypt, you guys! A Sony production office in Cairo today announced the upcoming premiere of an Arabic version of Yo Soy Betty la Fea, the famed Colombian telenovela that has seen hundreds of versions worldwide -and … Continue reading

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The ‘New York Times’ Exposes Our Plan to Sneak into the U.S.

We didn’t plan for this to go public, but ‘The New York Times’ had to go and ruin it for us. Yes, part of Latinos’ master plan to sneak into this country is by disguising ourselves as movie mascots. What the … Continue reading

Posted in Immigration, Latin America, New York City | Tagged , , | Leave a comment

The Evolution of Mexican Food in New York City

It is no secret that we (i.e. “The Mexicans”) are taking over the so-called Big Apple. And we are doing this quietly and deliciously, by replacing your Ketchup with salsa; your bagels with tortillas; your apple pie with buñuelos, etc. … Continue reading

Posted in Food, Latin America, New York City | Tagged , , | 1 Comment

This William Levy Commercial Is Making me Thirsty

William Levy, the most beautiful man on Planet Earth –and a so-so telenovela actor– is hilarious in these series of new spots for Pepsi Next. Produced in English and Spanish, the spots feature the Cuban-American heartthrob cheesily playing several roles: An … Continue reading

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The ‘Cinco Barrios Skateboard’ Is la Más ‘Fresca’ de NYC!

My friend Diego Olivé spotted this “cute cultural hodgepodge-Latinocaliente skateboard” at a local sports store in Union Square, so I wasted no time in asking his permission to steal this beauty. And why not? It so perfectly embodies everything that is awesome … Continue reading

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Racist, Ignorant People Can Be Oh, So Amusing!

Take James Fulford, a writer over at anti-immigration, anti-multiculturalism, anti-coherence online community Vdare, who recently took to the web to denounce “upper-class, disloyal Hispanic journalists (specifically Univision’s Cristina Costantini) for “campaigning  to import lower class illegals—who won’t live in their neighborhoods.”  According to … Continue reading

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Ever Wondered Where the ‘Cenotes’ Sagrados Come From?

Marketing is a wonderful discipline, because no matter how hard you try, you’ll always manage to screw up the Spanish-language translation of your message… presumably just to please bloggers like myself. Photo: Marcelo Salup 

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Move Over, Barbie! El Chavo Is Coming to a Store Near You

And you thought Mexico’s only contribution to this glorious country were tacos, salsa and drug-related violence… Starting mid-August a new line of El Chavo toys will be available at major U.S. retailers, including Toys R Us, Kmart, Walmart and -ahem, ahem- Target, the … Continue reading

Posted in Latin America, Latin celebrities, Marketing & Advertising, Mexico, Televisa, Television | Tagged , , , , , | Leave a comment

Target Corp. Missed Some Crucial Insights About Hispanics

In light of recent developments, (news that Target Corp.’s management gave bosses some very valuable information about Hispanics) this blogger decided to add a few items to an already stupid comprehensive list of how to go about Hispanic employees. Target Corp.’s … Continue reading

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Bilingual, Biracial Couple Romance Over a Pretzel Burger

I’m not a fan of Wendy’s burgers, much less those made with Pretzel bread. But I have to give it to the fast food company, and it’s Hispanic advertising agency Bravo for the below commercial, which by the way is … Continue reading

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