Monthly Archives: February 2012

Sheriff Arpaio is a Pretty Nice Guy, Says Arpaio

This is plain hilarious. Watch Sheriff Arpaio tell Jorge Ramos he is actually a pretty nice guy, because he has lived in Mexico City, Texas and South America. P.S. I also love the way Ramos says the word findings… it … Continue reading

Posted in Immigration, Television, Univision | Tagged , , , , | Leave a comment

Farmer Frank Martinez Loves Growing Potatoes for McDonald’s. Eats them Raw

Meet Frank Martínez (alas, not a relative,) a potato grower from Saddle View Farms, WA, who thinks his potatoes are much better after they get peeled, chopped, fried and chemically manipulated by McDonald’s. (Presumably because he has a tendency to bite … Continue reading

Posted in Food, Marketing & Advertising, Television | Tagged , | 4 Comments

Chinos, Latinos… Same Difference

I couldn’t make this stuff up if I tried… Turns out Time Magazine’s much hyped March 5, 2012 cover about Latinos picking the next U.S. president (yeah, right) actually features a non-Latino person, who according to OC Weekly is half-Chinese … Continue reading


Gingrich Releases Latino Campaign Ad. [In English, NOT in the Language of the Ghetto]

Newt Gingrich is one consistent fellow. Here’s the Latinos with Newt ad his campaign released today. It features lots of Latinos in long lines, and other relevant stuff. Please note that the ad has been done in English, and NOT in the … Continue reading

Posted in Politics | Tagged , , , | 3 Comments

Oh No, They Didn’t! Taco Bell Preps the Dori-Taco

All this blah, blah, blah about being bicultural, bilingual, living in two worlds, etc. has finally resulted in something tangible –and most likely inedible. Taco Bell’s Doritos Locos Tacos promise to bring us the best of both worlds: a “taco” on … Continue reading

Posted in Food, Marketing & Advertising | 4 Comments

When Mexican Politics Intersect With Fine Language

You can say anything you like about Andrés Manuel López Obrador, but at least the guy has it very clear where he’ll end up if he doesn’t win the Mexican presidency this year. Hat tip: Adictivo Magazine

Posted in Politics, Why I Love Mexico | Leave a comment

Gorton’s Launches Spanish-language Site to Pitch Tits and Other Delicious Seafood Treats

UPDATE: It is rare for a marketer to come forward and admit they have made a mistake. But that is exactly what Gorton’s did. Not only did the company add the missing accent over “mamas,” but it sent a very … Continue reading

Posted in Food, Marketing & Advertising | Tagged , , | 5 Comments

A Valentine’s Gift That Will Make Your Girlfriend Wrap Her Legs -Not Arms- Around Your Neck

The creators of the Partner ES900, a portable translator that would seduce your girlfriend into opening her legs, are back at it, with a new marketing blitz pitching the device as the sole “linguistic method” that would make your girl … Continue reading

Posted in Marketing & Advertising, Print media | Tagged , , , | Leave a comment

Want More Latinos to Watch the News? Pitch the News as a Steamy Telenovela

And to stay in the subject of sh*t this blogger couldn’t make up even if she tried… a local NBC affiliate in San Antonio, WOAI-TV, has found an awesome way to attract more Latino viewers to its 6:30 PM newscast. How??!! Just … Continue reading

Posted in Television | Tagged , , | 1 Comment

Gulf of Mexico to be Renamed Gulf of America

Remember the Absolut brouhaha? Remember the Alamo? Well, none of those contentious binational wars would ever come close to what’s looming behind a moronic proposition to rename the Gulf of Mexico as Gulf of America. The brilliant idea popped into … Continue reading

Posted in Politics, Stupid propositions | 13 Comments

Denny’s Wants you to Think of Dogs When You Eat a Delectable Sizzling Skillet

And speaking of innovative marketing ideas, Denny’s has decided it is a good idea to link dogs with a sizzling meat fajita. In what this blogger considers a marketing –and gastronomical– faux pas (I grew up eating tacos al pastor outside my … Continue reading

Posted in Food, Marketing & Advertising, You Tube | Tagged , , | 9 Comments

Target Thinks Diversity is Awesome. Introduces ‘Bodega’ to Sell Hispanics Cheap Stuff

Please tell me I am delirious or suffering from some kind of exhaustion-fueled maladie and none o this is true. Turns out some great marketing mind over at Target Stores has come up with the Bullseye Bodega, offering not only … Continue reading

Posted in Marketing & Advertising | Tagged , , , | 2 Comments