Monthly Archives: December 2010

Good Luck Pitching ‘This Thing’ to U.S. Hispanics

Apparently, White King’s steamed white cake mix is very popular in South East Asia; and it can be yours for only $2.99 in I can only guess how popular -or not- it will become among Spanish-speakers. Who will be … Continue reading

Posted in Marketing & Advertising | Tagged , , , | 5 Comments

Unshocking Wiki-Revelation: Alan García Has ‘Colossal Ego’ and Could be Bipolar

In the latest unshocking revelation regarding the banana republics that -according to U.S. diplomats- make up the Latin American continent, we learn that the U.S. worried that Peru’s president Alan García had “a colossal ego” and cited rumors he could … Continue reading

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¿Dónde Están los Otros Camrys? Toyota’s Hispanic Advertising Shop Has the Answer

Have you ever heard Toyota’s claim that “Since 2004, ninety percent of all Toyota Camry’s are still on the road?” If so…What on Earth happened to the other 10 percent? Conill, Toyota’s Hispanic Advertising Agency of Record seems to have … Continue reading

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National Latino Media Coalition Thinks ABC, NBC, CBS and FOX Not Diverse. Thank God for Hispanic TV

This week the National Latino Media Coalition (NLMC) scolded the nation’s top broadcast networks for not embracing diversity (i.e. mostly for failing to employ more Latinos in front of and behind the camera.) In a press conference on Tuesday in … Continue reading

Posted in Telemundo, Television, Univision | Tagged , , , , , | 1 Comment

JLo Likes to be Spokeswoman for L’Oréal Paris ‘Cause Products Are Affordable and All

L’Oréal Paris on Dec. 3 announced it has tapped JLo as global ambassador for the brand, mostly because she is, like, super popular and all, but also because the Bronx diva is a confessed fan of the beauty brand. According … Continue reading

Posted in Latin celebrities, Marketing & Advertising | Tagged , , , | 1 Comment

Santas Trompetas! Mariachi-Clad Santas Take Over New York City

One of the many perks of living in New York City is that, no matter where you go -or what mood you’re in- you will always bump into a band of authentic mariachis wearing Santa hats. Well, maybe not always, … Continue reading

Posted in New York City, Why I Love Mexico | Tagged , , , | 1 Comment