Not content with making us jealous of her $3,000 coat and being booked to perform at the 2020 Super Bowl’s halftime, Jennifer Lopez (aka Jenny from the Block) is launching her 25th fragrance (yes 25th!) which –according to Lopez and most proably her army of publicists– “represents all the promises we make to ourselves everyday.”
But unlike the 24th previous JLo fragrances, Promise has been inspired by none other than billionaire Warren Buffett:
“About a year or two ago, I was having dinner with Warren Buffet. He told me something that really resonated with me, that a brand is a promise,” she said. “I just feel like everything I put out in the world has to be a promise. We have to have promises to ourselves…I thought it was the perfect time in my life to name a fragrance Promise, because every time we create something new it’s a promise that it’s something that will make your life better, make you feel sexy and beautiful.”
I promise I’ll try your Promise, Jenny, just please promise me I’ll end up looking like this 👇🏽 👇🏽 👇🏽 👇🏽
My new fragrance, Promise, represents all the promises we make to ourselves everyday. ✨Those promises that shape us into the women, mothers, daughters and people we aspire to be everyday. 💖 I can’t wait to share it with all of you. #WhatsYourPromise @UltaBeauty @BootsUK pic.twitter.com/K7e1DP0gvX
— Jennifer Lopez (@JLo) September 30, 2019
