Here’s a Mariachi Singing ‘The Star-Spangled Banner’

mariachiChances are this blogger will be terribly busy sleeping working on Saturday, July 4, but wanted to let y’all know, I’m all up for diversity. So, without further ado, please enjoy this rendition of The Star Spangled Banner by one of many of the awesome mariachi bands found in Chicago.

HAPPY CUATRO DE JULIO!

Posted in 2016 presidential campaign, Awkard homages, Immigration, Latin America, Mexico, Music | Leave a comment

The ‘Veggie Taco Plush Set’ Guarantees your Child Will Never Know what Real Tacos Look Like

Speaking of culturally-relevant things… there’s a Veggie Taco Plush Set, which for “only” $49 promises to educate your child on the goodness that naturally comes with tacos, including some packets of questionable salsa; slices of avocado and even some cilantro to sprinkle here and there.

According to the description on the Kidrobot webside, the Victorio Veggie Taco Plush set,  “zips open to reveal the whole happy musical gang including backup singers Celia, Sylvia, and Sam Cilantro, Alejandro & Abigail Avocado on the strings, the Tambourine Tomato Twins, the hottest drummer in Yummy World Larry the Hot Sauce Packet and of course the infamous Bean Brothers on the horns.”

Okay, pues. Happy playing kids!

Hat tip: Gonzalo Jimenez

Posted in Awkard homages, Education, Marketing & Advertising, Pinches Hipsters, Stupid propositions, Tacos | Leave a comment

Disney Wants you to Plunk Down $30 for Minnie Mouse Concha Ears Made in China

I don’t know about you, but when I think of Disney, I think of a ton of things before thinking Mexican sweet bread. But the house of Mickey Mouse is proudly peddling the $30 Minnie Mouse Concha Ears, which can be found –where else?– inside the Mexico Pavillion at Plaza de los Amigos.

The Concha Ears are apparently very popular among little Mexicans, because of the whole be-proud-of-where-you-come-from-thing. Alas, on closer inspection, these so-called conchas have been assembled in China –as pretty much anything we consume these days.

Way to crush my people’s concha dreams, Disney!

Via: Shop Disney

Posted in Awkard homages, California, Fashion, Marketing & Advertising, Mexico, Stupid propositions | Tagged , , , , | Leave a comment

This London Chef Wants you to Put Pineapple Ketchup on Cornflake-crumbed Tacos

The lockdown resulting from the COVID-19 pandemic has been tough on Thomasina Miers’ children. That is why the co-founder of Wahaca, London’s weirdly-named Mexican eatery, has concocted a recipe for tacos that are… well… sure to please Londoners.

We’re talking about Thomasina’s cornflake-crumb fish tacos with a “tangy tropical ketchup,” which apparently is a mix of pineapple and cayenne pepper. For children you know?

The train wreck recipe includes tossing cabbage, onion and coriander on these things and then sprinkle with sea salt and a bit of lime. Thomasina suggests we eat them at once with a cold beer.

Ok, I’ll do the beer and toss out all the rest. Thanks.

Via: The Guardian

Posted in Awkard homages, Food, Guacala, Marketing & Advertising, Mexico, Stupid propositions, Tacos | Tagged , , , , , , | 2 Comments

Are you a Hispanic in California? Do the Social Distance Thing Using your ‘Cajas de Verduras’

Ventura County explaining how much distance is needed to maintain social distancing. English = Skis; Spanish =3 crates of produce, because –as everyone knows– whites ski, while Hispanics do the “picking thing.”

Hat tip: Ray Estrada

Posted in Education, Marketing & Advertising, Racism, Spanish | Tagged , , , , , | 1 Comment

Mexican Luchadores Ask Hispanics to Pleeeease Wear a Mask

El que se quita la máscara, pierde la lucha.

As every Mexican knows, in any good Lucha Libre match, the one who loses their mask pretty much loses the fight.

With this premise in mind, advertising agency d’expósito & Partners has launched “Lucha vs. El Virus,” a PSA campaign aiming to engage Hispanics to protect themselves against COVID-19 and comply with public health practices during the pandemic, which has severely hit the Latino community in the U.S.

“We played with the double meaning of the Spanish word lucha,” Paco Olavarrieta, CCO at d expósito & Partners, told ADWEEK. “On one hand, lucha means to fight or to struggle and is used figuratively to express that one is working hard or continuing in the fight. On the other hand, lucha is embedded in the name lucha libre, where luchadores wear masks to hide their true identity.”

A Spanish-language PSA has been running on Univision, Telemundo and CNN en Español, while an accented English version of the video just got picked up by NBC and CNN.

The same spot is also available in an accented English version, which you can watch below:

Via: ADWEEK

Posted in Education, Marketing & Advertising, Mexico, Spanish, Television, Univision | Tagged , , , , , , | Leave a comment

Sushiro Introduces ‘Sushi Tacos,’ and they Look as Awful as they Sound

Japanese conveyor-belt sushi chain Sushiro is apparently so fond of Mexican food that is launching its own “Sushi tacos,” a so-called “fusion food” that combines, well, sushi with what they think is a taco.

According to local media, Sushiro’s sushi tacos are priced at 170 yen (about US$1.60 each), and ordered via a touch panel at your seat, just like any other item on the Sushiro menu. And if you think said taco looks hideous in the picture above, wait until you see it in real life.

¡Dios mío!

Fortunately, these things, are only available in Japan –and this blogger certainly hopes it will stay this way.

Posted in Awkard homages, Food, Guacala, Marketing & Advertising, Stupid propositions, Tacos | Tagged , , , | Leave a comment

Tired of Boring Rosé? How about a Luchador Cabernet?

I’m not sure about this

Still stuck at home with plenty of time to try novelty beverages? How about playing Lotería while you sip some local wine?

Using the tagline “This is not your abuela’s wine,” a California winery is peddling what seems to be a Lotería-themed set of wines, including a Luchador Cabernet Sauvignon and a La Diablita Red Blend. Most products use a catchy phrase, reminding us that –despite the pandemic– there are things that will never be cancelled, like playing with fire or… wearing a luchador mask.

I have no idea what they taste like and it seems to me it will not be easy to give them a try, as they’re apparently only available in Northern California. But I must say that when it comes to “Latin-themed wine,” I’m pretty skeptical… But who knows, perhaps any of you out there have tried it and care to comment?

Via: 55 Cartas on Facebook

Posted in Awkard homages, Language, Latin America, Marketing & Advertising, Stupid propositions | Tagged , , , , | Leave a comment

When English Translations and Mexico City Collide

Find me a better English translation for “Soy el más verga.” I’ll wait

Speaking of my homecountry –and awesome translations– I give you this CDMX pesero, whose owner has earned a spot on this blog for being exactly what he claims to be: The More Dick –presumably “El más verga.” Go ahead and find me a better translation. I’ll wait.

Image via Reddit

Posted in Language, Latin America, Mexico, Spanish, Why I Love Mexico | Tagged , , , , | Leave a comment

Mexicans are Making Face Masks Featuring Luchadores

They cost between $150 and $200 Mexican pesos (less than 9 bucks) and are available for children and adults.

The idea came from Mexican wrestler el Hijo del Soberano, who has been producing these beauties like crazy as the cases of COVID-19 in the country continue to climb… unfortunately.

So now you know it. Wash your hands, do not touch your face, go grab a conchavirus and… go out as if you’re ready to hit the ring!

Via: Chilango

Posted in Awkard homages, Marketing & Advertising, Mexico, Why I Love Mexico | Tagged , , , , , | 3 Comments

Crayola Launches ‘Colors of the World Crayons,’ as if I Don’t Remember their First ‘Multicultural Crayons’

Remember Crayola’s multicultural crayons? Well I do, because I wrote about them, like, what seems like centuries ago: Specifically, on May 20, 2014. Except at that time they were called “Multicultural Crayons” and didn’t really catch on…

Guess what? A full six years later, these babies are back, now under the “Colors of th World” brand.

Crayola’s “new” Colors of the World set features “hues representing over 40 global skin tones that authentically reflects the full spectrum of human complexions,” the company announced Thursday, May 21, 2029. The idea? “To advance inclusion within creativity,” says CEO Rich Wuerthele.

So, basically, as one of my Twitter followers said: “Rebrand, cuz racism be evergreen.”

Via: AP News

Posted in Awkard homages, Marketing & Advertising, Racism, Research, Stupid propositions | Tagged , , , | Leave a comment

Pinball Machines: The Latest Victims of COVID-19 in Mexico

Reddit user IranRoman in Guanajuato, Mexico, captured this image showing two unsuspecting victims of COVID-19: Retro arcade games.

The sign literally says “Out of order because COVID-19,” which in Spanish sounds like they are not working because they “got” the virus, and not that they’re not available because of the virus.

Regardless, this is yet one more excuse for this blogger to exclaim… Mexicans: How can anyone not like us?

Photo Via Reddit

Posted in Language, Latin America, Mexico, Spanish, Technology, Why I Love Mexico | Leave a comment

Is Duolingo not Helping your English Practice?

When everything else fails…

Did you buy all the Inglés sin Barreras audiobooks or downloaded apps like Duolingo but nothing helps to improve your English skills?

Worry not! In this practical manual for the good use of the English language, the Lord himself comes to the rescue… and he even gives you some tips on how to pass the U.S. citizenship test. And it’s only $8.99!

Via: Amazon

Posted in Awkard homages, Language, Literature, Marketing & Advertising, Spanish, Stupid propositions | Tagged , , , , , | Leave a comment

Mexicans Are Selling a ‘Mystic Candle’ to Fight Off Coronavirus

The above candle is being sold as a “mystic product” and it promises to protect us from the evils of coronavirus. In fact, according to the owner of this establishment in Tabasco, all you have to do is light it up and move it around your body while you say the special prayer printed on the glass.

I’m going to be honest here: I’m not sure it works, but it’s only $40 pesos (which is like less than $2 USD at today’s exchange) so why not give it a try? Now if I only can get to Tabasco….

Via: xevt.com

Posted in Awkard homages, Language, Latin America, Marketing & Advertising, Mexico, Religion, Spanish, Why I Love Mexico | Tagged , , , | 2 Comments

Why Kmart Needs to Hire a Competent, Bilingual Copywriter

Picture this. A two-piece comfy sofa; a soothing image of a lake and a small, deserted beach on the background; a pitcher of delicious ice-tea and then your lovely mom … sucking someone –or being sucked by someone– for some reason.

That is pretty much the takeaway for so many Spanish-speakers out there who could not help but notice the gaffe in Kmart’s latest Mother’s Day campaign. The problem here lies in the choice of the word Mamaste, which –apparently– is supposed to be a play on words between Mom & Namasté, inviting mothers to Find their happy place and relax on Mothers Day. But while Namasté might be a term well-known among the yoga community, Kmart would be well advised to consider what “Mamaste” actually means in Spanish.

OK, I get it. They don’t want to spend money on hiring pesky bilingual copywriters, but they could have just turned to Google Translate instead. I mean. It’s FREE! it’s easy; it’s right… there. How lazy are they?

Excuse-me?

And this is only the tip of the iceberg. As my friend J.C. Maya discovered, there’s even a book (on sale in Target) with the same title: Mamaste: Discover a More Authentic, Balance, and Joyful Motherhood from Within,

Now if y’all excuse me: HA HA HA HA HA HA (or as we say in good Spanish: JA JA JA JA)

Oh and did I mention these t-shirts?

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Posted in Awkard homages, Education, Language, Marketing & Advertising, Spanish, Stupid propositions | Tagged , , , | 2 Comments