Monthly Archives: June 2007

Good Lord! Bush wishes Castro dead

Wishing somebody’s death is not a very Christian thing. Yet, Mr. Bush invoked the Lord himself to express what he really feels about Fidel Castro.”One day the good Lord will take Fidel Castro away,” the president said this week during … Continue reading

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Miami Beach gets a hand from “God”

Diego Maradona might not be the hot soccer player he was in his prime, but his name remains a strong brand to sell all sorts of things. And in his most recent branded effort, the controversial Argentine figure is now … Continue reading

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Who wants to be the ‘mero mero drywalero’?

I had no idea what a dry wall “expert” (or drywalero) was. But thanks to a Chicago-based company I now know that is someone who works with drywalls and is eligible for a $5,000 cash award courtesy of Sheetrock, a … Continue reading

Posted in Marketing & Advertising | 2 Comments

Oooops! Gringos build wall in the wrong country

It is not very often that American officials apologize to Mexican authorities. But it happened this week when the U.S. Customs and Border Protection said the U.S. government didn’t “intentionally” erect a 5-foot-tall barrier … in Mexico. As it turns … Continue reading

Posted in Immigration | 3 Comments

Meanwhile on the Web…

And speaking about the media and covering what really matters, more than 180,000 people have logged onto celebrity-news Web site to cast their vote on one important issue: whether Salma Hayek’s boobs are real or not. The verdict is … Continue reading

Posted in Awkard homages, Fashion, Latin celebrities, Mexico | Leave a comment

What else is on TV?

Thank God I speak English, because if I had to rely on Spanish-language television to be informed, I would think that besides the death of Antonio Aguilar, nothing else has happened on this planet. The Mexican singer died at age … Continue reading

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Spanish-language TV gets animated

I feel bad for Mr. Schwarznegger, but Spanish-language TV is just about to get even more viewers (yep, more of those lazy Latinos who don’t want to learn English). El Chavo del Ocho, the popular Mexican sitcom that follows the … Continue reading

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P&G’s latest finding: Latinos love to smell

You may not know this, but we Hispanics are “avid scent seekers.” That is according to Procter & Gamble, which worked closely with “smell expert” Dr. Alan Hirsch in determining the impact of scents in Latinos’ moods. The result of … Continue reading

Posted in Marketing & Advertising | 9 Comments

One (Latino) nation under dog

Latino film lovers brace yourselves! The Walt Disney Co. next year will bring you South of the Border, featuring, among many others, Salma Hayek, Andy García, Cheech Marin, Plácido Domingo, Edward James Olmos and even Univision radio personality Eddie “El Piolín” … Continue reading

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Schwarzenegger was right …

Arnold Schwarzenegger’s comment this week about immigrants and Spanish television pissed off a lot of proud Latinos and unleashed a series of online (and off line) bashing against the Governator. And because the incident was widely covered, I decided not to blog about it … … Continue reading

Posted in Immigration, Television | 1 Comment

$4.4 billion worth of pupusas

Hoping to change the negative perception some Long Island residents have about the growing Latino community, a pro-immigrant group there this week launched a new advertising campaign, financed by the Horace Hagedorn Foundation. The spots –one of which tries hard … Continue reading

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Piolín goes to Washington

Univision Radio personality Eddie “Piolín” Sotelo did achieve his goal of gathering over one million letters in support of the passage of a “fair and just” immigration reform bill. And now, he is taking them to Washington. “Por la Reforma … Continue reading

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Bolivian president challenges FIFA

Who says you cannot play soccer de altura? To contest FIFA’s decision to prohibit international tournaments and World Cup qualifying matches above 8,200 feet (2,500 meters), Bolivian president Evo Morales (shown in green in this AP photo) this week played … Continue reading

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War troubles? try sweetening them up with Splenda

Spanish-language media in the U.S. have never been very good at news analysis; let alone at taking a stand for -or against- issues other than immigration. But when it comes to pairing products and services with heart-wrenching, novela-like programming, Hispanic … Continue reading

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Why Hispanic media loves “Danny”

You gotta acknowledge Spanish-language media for their relentless coverage of all things Latino in the U.S. After an exhaustive weekend coverage of the Puerto Rican parade in New York City, Monday’s evening Spanish-language newscasts opened with –what else?– Danny Olivas’ … Continue reading

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