Monthly Archives: May 2013

7-Eleven Beefs Up its ‘Latin-Inspired’ Food Offering. [Sort of]

It was just a matter of time. These days, where everything is Latino this and Hispanic that, you cannot just sleep in your laurels and do nada. That is why 7-Eleven, a company which is as American as apple-pie and … Continue reading

Posted in Food, Marketing & Advertising | Tagged | 2 Comments

This Dominican Salon in NYC Offers Clients a True Full Service

The mostly Latino staff at this Dominican salon on Amsterdam and 107th St. will not only wash, style, blow dry and fix your hair. They will also wash your hands, because, you know, they have to. Photo: Pierre Lacour

Posted in Language, Marketing & Advertising, New York City | 2 Comments

Beware the Giant Afro While Driving in Mexico City

And just when I thought the whole Negrito Bimbo marketing couldn’t get any worse, @elderriver this week spotted this Bimbo moving ad in Mexico City.

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1983 vs. 2012: Watch the Evolution of the Mexican ‘Negrito’

If you have ever been to Mexico, chances are you’ve eaten or at least seen a Negrito, an ubiquitous chocolate sweet produced by Mexican food giant Grupo Bimbo and sold pretty much in every tiendita around the country. I ate one as recently … Continue reading

Posted in Food, Marketing & Advertising, Racism, Television | Tagged , , , , | 9 Comments

Let’s Help PA Governor Find a Latino, Shall We?

Poor Tom Corbett; he was asked to talk about the Latino vote and complicated stuff like that… But how on Earth can this poor soul possibly answer all those questions when he needs help from a reporter to even find … Continue reading

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Univision Might Want to Reconsider the Name of ‘Flama,’ its New Millennial Destination

As I reported a few days ago on Portada Online, Univision soon will debut Flama, a “digital destination that promises culturally relevant content targeting Hispanic millennials.” So far so good. As most Spanish-speakers know, “flama” is Spanish for “flame,” which I … Continue reading

Posted in Television, Univision | Tagged , , | 2 Comments

“Mexican” Herbs: Don’t Leave Home Without Them

Organic food marketers will have you believe that us (i.e. The Mexicans) have a way of going about carrying a bunch of essential herbs, including non-essential nor-necessarily Mexican herbs [peppermint leaf, cumin seed, basil and coriander.] I do carry around … Continue reading

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