Monthly Archives: January 2008

Why I Love Mexico (Part IV)

Posted on January 31, 2008 by

Who needs sophisticated marketing tools and job classifieds when you can advertise a job in a very simple, straight-forward way? The picture above, taken somewhere in my beloved Mexico City, was sent to me by a reader of my blog, … Continue reading →

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My Butt is Not Latina Enough

Posted on January 31, 2008 by

Speaking about culturally relevant modifications to products and services, I remember a press release I received the other day from Fiorana, an apparel maker from Fort Worth, Texas, announcing the launch of its first women’s “Latina Cut” line of jeans.According … Continue reading →

Posted in Marketing & Advertising | 4 Comments

Dems Respond to Bush’s Address in Plain Spanish

Posted on January 29, 2008 by

Millions of viewers who tuned in to the Univision network to watch last night’s State of the Union address were not only treated with the first-ever State of the Union televised live entirely in Spanish, but also saw a radically … Continue reading →

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H&R Block Wants you to Pay Taxes (Latino Style)

Posted on January 28, 2008 by

I love marketers; always so accommodating to our Latin lifestyle! Whatever that might mean. In the most recent sign that Corporate America really likes us (and wants our money) H&R Block today announced that it has opened not one but … Continue reading →

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English is for Business. Spanish is for Gossiping

Posted on January 28, 2008 by

In a story this past Sunday about English-only policies in the workplace, the New York Times quoted some ‘brilliant’ cultural insights from Sylvia Ann Hewlett, the founding president of the Center for Work-Life Policy, which in October did a study … Continue reading →

Posted in Immigration, Marketing & Advertising | 1 Comment

¡Pepe el Toro es Inocente! (and He’s Made of Vinyl)

Posted on January 25, 2008 by

And speaking of godly figurines, I’m happy to report that my people (i.e. Mexicans) have finally done it. And by this I mean, a couple of nutty, very creative guys have come out with a vinyl-made collectible figuring of Pepe … Continue reading →

Posted in Marketing & Advertising | 5 Comments

What Were They Thinking???!!!

Posted on January 24, 2008 by

One has to appreciate the efforts done by Christian marketers, and the creativity surrounding Jesus paraphernalia. But this “decorative light-switch” -found in Peloton69– left me, well, speechless… It just sort of makes me want to re-think the whole “Let the … Continue reading →

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